#BD4EA4#BD4EA4

#BD4EA4 is a mid, vivid pink. Relative luminance 0.189; OKLCH L 59.7% C 0.174 H 337.2°. Best body text is #000000 at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#BD4EA4
RGB	rgb(189, 78, 164)
HSL	hsl(314, 46%, 52%)
HSV	hsv(314, 59%, 74%)
CMYK	cmyk(0%, 58.7%, 13.2%, 25.9%)
CIE-LAB	lab(50.63, 54.79, -24.90)
CIE-LCH	lch(50.63, 60.18, 335.56°)
OKLab	oklab(59.7% 0.1605 -0.0673)
OKLCH	oklch(59.7% 0.174 337.2)
XYZ	xyz(30.4119, 18.9503, 37.1708)
Luminance	0.1895 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4EA4 #4EBD67

analogous

#9F4EBD #BD4EA4 #BD4E6C

triadic

#BD4EA4 #A4BD4E #4EA4BD

tetradic

#BD4EA4 #BD9F4E #4EBD67 #4E6CBD

square

#BD4EA4 #BD9F4E #4EBD67 #4E6CBD

split-complementary

#BD4EA4 #6CBD4E #4EBD9F

monochromatic

#69275A #963881 #BD4EA4 #CE7BBB #DEA7D2

Accessibility & contrast

On white

4.38

#BD4EA4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.79

#BD4EA4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4EA4

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4EA4	#FFFFFF	#000000	##000000
##BD4EA4	1.00	4.38	4.79	4.79
#FFFFFF	4.38	1.00	21.00	21.00
#000000	4.79	21.00	1.00	1.00
##000000	4.79	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#516EA7

Deuteranopia (green-blind)

#727FA1

Tritanopia (blue-blind)

#C65372

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4ea4;
/* rgb */ color: rgb(189, 78, 164);
/* oklch */ color: oklch(59.7% 0.174 337.2);

Tailwind

colors: {
  custom: {
    50: '#d485bf',
    500: '#bd4ea4',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ea4;
$custom-light: #d485bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ea4",
  "rgb": {
    "r": 189,
    "g": 78,
    "b": 164
  },
  "hsl": {
    "h": 313.514,
    "s": 45.679,
    "l": 52.353
  },
  "oklch": {
    "l": 0.59702,
    "c": 0.1741,
    "h": 337.2
  },
  "luminance": 0.18948
}

Semantic roles & 50–950 ramp

primary

#BD4EA4

secondary

#9BCCA6

accent

#D57052

background

#FDF8FB

surface

#FAF0F7

border

#D3CBD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →