#BD4E97#BD4E97

#BD4E97 is a mid, vivid pink. Relative luminance 0.185; OKLCH L 59.1% C 0.165 H 343.1°. Best body text is #000000 at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD4E97
RGB	rgb(189, 78, 151)
HSL	hsl(321, 46%, 52%)
HSV	hsv(321, 59%, 74%)
CMYK	cmyk(0%, 58.7%, 20.1%, 25.9%)
CIE-LAB	lab(50.10, 52.83, -18.03)
CIE-LCH	lch(50.10, 55.82, 341.16°)
OKLab	oklab(59.14% 0.1578 -0.048)
OKLCH	oklch(59.14% 0.165 343.1)
XYZ	xyz(29.2973, 18.5045, 31.3009)
Luminance	0.1850 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4E97 #4EBD74

analogous

#AC4EBD #BD4E97 #BD4E5F

triadic

#BD4E97 #97BD4E #4E97BD

tetradic

#BD4E97 #BDAC4E #4EBD74 #4E5FBD

square

#BD4E97 #BDAC4E #4EBD74 #4E5FBD

split-complementary

#BD4E97 #5FBD4E #4EBDAC

monochromatic

#692753 #963876 #BD4E97 #CE7BB1 #DEA7CB

Accessibility & contrast

On white

4.47

#BD4E97 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.70

#BD4E97 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4E97

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4E97	#FFFFFF	#000000	##000000
##BD4E97	1.00	4.47	4.70	4.70
#FFFFFF	4.47	1.00	21.00	21.00
#000000	4.70	21.00	1.00	1.00
##000000	4.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#576C99

Deuteranopia (green-blind)

#767E94

Tritanopia (blue-blind)

#C84E6C

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd4e97;
/* rgb */ color: rgb(189, 78, 151);
/* oklch */ color: oklch(59.1% 0.165 343.1);

Tailwind

colors: {
  custom: {
    50: '#d485b5',
    500: '#bd4e97',
    950: '#000000',
  },
}

SCSS

$custom: #bd4e97;
$custom-light: #d485b5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4e97",
  "rgb": {
    "r": 189,
    "g": 78,
    "b": 151
  },
  "hsl": {
    "h": 320.541,
    "s": 45.679,
    "l": 52.353
  },
  "oklch": {
    "l": 0.59141,
    "c": 0.16492,
    "h": 343.1
  },
  "luminance": 0.18502
}

Semantic roles & 50–950 ramp

primary

#BD4E97

secondary

#9BCCAC

accent

#D57F52

background

#FDF8FB

surface

#FAF0F6

border

#D3CBD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4E97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →