#BD4E77#BD4E77

#BD4E77 is a mid, vivid pink. Relative luminance 0.176; OKLCH L 58.0% C 0.148 H 359.7°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD4E77
RGB	rgb(189, 78, 119)
HSL	hsl(338, 46%, 52%)
HSV	hsv(338, 59%, 74%)
CMYK	cmyk(0%, 58.7%, 37%, 25.9%)
CIE-LAB	lab(49.01, 48.64, -0.50)
CIE-LCH	lch(49.01, 48.64, 359.41°)
OKLab	oklab(57.97% 0.1483 -0.0007)
OKLCH	oklch(57.97% 0.148 359.7)
XYZ	xyz(27.0420, 17.6024, 19.4227)
Luminance	0.1760 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4E77 #4EBD94

analogous

#BD4EAE #BD4E77 #BD5D4E

triadic

#BD4E77 #77BD4E #4E77BD

tetradic

#BD4E77 #AEBD4E #4EBD94 #5D4EBD

square

#BD4E77 #AEBD4E #4EBD94 #5D4EBD

split-complementary

#BD4E77 #4EBD5D #4EAEBD

monochromatic

#692740 #96385B #BD4E77 #CE7B99 #DEA7BC

Accessibility & contrast

On white

4.65

#BD4E77 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.52

#BD4E77 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4E77

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4E77	#FFFFFF	#000000	##FFFFFF
##BD4E77	1.00	4.65	4.52	4.65
#FFFFFF	4.65	1.00	21.00	1.00
#000000	4.52	21.00	1.00	21.00
##FFFFFF	4.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#616778

Deuteranopia (green-blind)

#7F7C74

Tritanopia (blue-blind)

#CB445E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4e77;
/* rgb */ color: rgb(189, 78, 119);
/* oklch */ color: oklch(58.0% 0.148 359.7);

Tailwind

colors: {
  custom: {
    50: '#d5849e',
    500: '#bd4e77',
    950: '#000000',
  },
}

SCSS

$custom: #bd4e77;
$custom-light: #d5849e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4e77",
  "rgb": {
    "r": 189,
    "g": 78,
    "b": 119
  },
  "hsl": {
    "h": 337.838,
    "s": 45.679,
    "l": 52.353
  },
  "oklch": {
    "l": 0.57972,
    "c": 0.14832,
    "h": 359.7
  },
  "luminance": 0.176
}

Semantic roles & 50–950 ramp

primary

#BD4E77

secondary

#9BCCBA

accent

#D5A552

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4E77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →