#BD4E61#BD4E61

#BD4E61 is a mid, vivid red. Relative luminance 0.171; OKLCH L 57.3% C 0.143 H 12.3°. Best body text is #FFFFFF at 4.74:1 contrast (WCAG AA passes).

Color values

HEX#BD4E61
RGBrgb(189, 78, 97)
HSLhsl(350, 46%, 52%)
HSVhsv(350, 59%, 74%)
CMYKcmyk(0%, 58.7%, 48.7%, 25.9%)
CIE-LABlab(48.43, 46.33, 11.97)
CIE-LCHlch(48.43, 47.85, 14.49°)
OKLaboklab(57.35% 0.1401 0.0306)
OKLCHoklch(57.35% 0.143 12.3)
XYZxyz(25.8703, 17.1337, 13.2517)
Luminance0.1713 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4E61 #4EBDAA
analogous
#BD4E98 #BD4E61 #BD734E
triadic
#BD4E61 #61BD4E #4E61BD
tetradic
#BD4E61 #98BD4E #4EBDAA #734EBD
square
#BD4E61 #98BD4E #4EBDAA #734EBD
split-complementary
#BD4E61 #4EBD73 #4E98BD
monochromatic
#692733 #963848 #BD4E61 #CE7B89 #DEA7B1

Accessibility & contrast

On white

4.74
#BD4E61 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.43
#BD4E61 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4E61
4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4E61#FFFFFF#000000##FFFFFF
##BD4E611.004.744.434.74
#FFFFFF4.741.0021.001.00
#0000004.4321.001.0021.00
##FFFFFF4.741.0021.001.00

Color blindness preview

Protanopia (red-blind)
#666561
Deuteranopia (green-blind)
#837B5E
Tritanopia (blue-blind)
#CD3E55
Achromatopsia (no color)
#737373

Design tokens & code

CSS
--color: #bd4e61;
/* rgb */ color: rgb(189, 78, 97);
/* oklch */ color: oklch(57.3% 0.143 12.3);
Tailwind
colors: {
  custom: {
    50: '#d6848d',
    500: '#bd4e61',
    950: '#000000',
  },
}
SCSS
$custom: #bd4e61;
$custom-light: #d6848d;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4e61",
  "rgb": {
    "r": 189,
    "g": 78,
    "b": 97
  },
  "hsl": {
    "h": 349.73,
    "s": 45.679,
    "l": 52.353
  },
  "oklch": {
    "l": 0.57345,
    "c": 0.14345,
    "h": 12.3
  },
  "luminance": 0.17131
}

Semantic roles & 50–950 ramp

primary
#BD4E61
secondary
#9BCCC3
accent
#D5BF52
background
#FDF8F8
surface
#FBEFF0
border
#D4CACB
text
#150B0C
muted
#837C7D

Preview Lab

Preview with #BD4E61

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4E61 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva