#BD4E60#BD4E60

#BD4E60 is a mid, vivid red. Relative luminance 0.171; OKLCH L 57.3% C 0.143 H 12.9°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX#BD4E60
RGBrgb(189, 78, 96)
HSLhsl(350, 46%, 52%)
HSVhsv(350, 59%, 74%)
CMYKcmyk(0%, 58.7%, 49.2%, 25.9%)
CIE-LABlab(48.40, 46.23, 12.54)
CIE-LCHlch(48.40, 47.90, 15.18°)
OKLaboklab(57.32% 0.1398 0.032)
OKLCHoklch(57.32% 0.143 12.9)
XYZxyz(25.8239, 17.1152, 13.0077)
Luminance0.1711 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4E60 #4EBDAB
analogous
#BD4E98 #BD4E60 #BD734E
triadic
#BD4E60 #60BD4E #4E60BD
tetradic
#BD4E60 #98BD4E #4EBDAB #734EBD
square
#BD4E60 #98BD4E #4EBDAB #734EBD
split-complementary
#BD4E60 #4EBD73 #4E98BD
monochromatic
#692732 #963847 #BD4E60 #CE7B88 #DEA7B0

Accessibility & contrast

On white

4.75
#BD4E60 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.42
#BD4E60 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4E60
4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4E60#FFFFFF#000000##FFFFFF
##BD4E601.004.754.424.75
#FFFFFF4.751.0021.001.00
#0000004.4221.001.0021.00
##FFFFFF4.751.0021.001.00

Color blindness preview

Protanopia (red-blind)
#666560
Deuteranopia (green-blind)
#837B5D
Tritanopia (blue-blind)
#CD3E55
Achromatopsia (no color)
#737373

Design tokens & code

CSS
--color: #bd4e60;
/* rgb */ color: rgb(189, 78, 96);
/* oklch */ color: oklch(57.3% 0.143 12.9);
Tailwind
colors: {
  custom: {
    50: '#d6848d',
    500: '#bd4e60',
    950: '#000000',
  },
}
SCSS
$custom: #bd4e60;
$custom-light: #d6848d;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4e60",
  "rgb": {
    "r": 189,
    "g": 78,
    "b": 96
  },
  "hsl": {
    "h": 350.27,
    "s": 45.679,
    "l": 52.353
  },
  "oklch": {
    "l": 0.5732,
    "c": 0.14337,
    "h": 12.9
  },
  "luminance": 0.17112
}

Semantic roles & 50–950 ramp

primary
#BD4E60
secondary
#9BCCC4
accent
#D5C052
background
#FDF8F8
surface
#FBEFF0
border
#D4CACB
text
#150B0C
muted
#837C7D

Preview Lab

Preview with #BD4E60

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4E60 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva