#BD4E40#BD4E40

#BD4E40 is a mid, vivid red. Relative luminance 0.166; OKLCH L 56.7% C 0.146 H 29.6°. Best body text is #FFFFFF at 4.85:1 contrast (WCAG AA passes).

Color values

HEX	#BD4E40
RGB	rgb(189, 78, 64)
HSL	hsl(7, 49%, 50%)
HSV	hsv(7, 66%, 74%)
CMYK	cmyk(0%, 58.7%, 66.1%, 25.9%)
CIE-LAB	lab(47.80, 43.79, 30.80)
CIE-LCH	lch(47.80, 53.53, 35.12°)
OKLab	oklab(56.67% 0.1271 0.0722)
OKLCH	oklch(56.67% 0.146 29.6)
XYZ	xyz(24.6384, 16.6410, 6.7641)
Luminance	0.1664 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4E40 #40AFBD

analogous

#BD4071 #BD4E40 #BD8D40

triadic

#BD4E40 #40BD4E #4E40BD

tetradic

#BD4E40 #71BD40 #40AFBD #8D40BD

square

#BD4E40 #71BD40 #40AFBD #8D40BD

split-complementary

#BD4E40 #40BD8D #4071BD

monochromatic

#622821 #8F3B31 #BD4E40 #CD786D #DDA29A

Accessibility & contrast

On white

4.85

#BD4E40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.33

#BD4E40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4E40

4.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4E40	#FFFFFF	#000000	##FFFFFF
##BD4E40	1.00	4.85	4.33	4.85
#FFFFFF	4.85	1.00	21.00	1.00
#000000	4.33	21.00	1.00	21.00
##FFFFFF	4.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B623E

Deuteranopia (green-blind)

#877A3D

Tritanopia (blue-blind)

#CF374B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4e40;
/* rgb */ color: rgb(189, 78, 64);
/* oklch */ color: oklch(56.7% 0.146 29.6);

Tailwind

colors: {
  custom: {
    50: '#d78375',
    500: '#bd4e40',
    950: '#000000',
  },
}

SCSS

$custom: #bd4e40;
$custom-light: #d78375;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4e40",
  "rgb": {
    "r": 189,
    "g": 78,
    "b": 64
  },
  "hsl": {
    "h": 6.72,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56673,
    "c": 0.14619,
    "h": 29.6
  },
  "luminance": 0.16638
}

Semantic roles & 50–950 ramp

primary

#BD4E40

secondary

#90C3C9

accent

#C9D94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4E40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →