#BD4E30#BD4E30
#BD4E30 is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.5% C 0.150 H 36.0°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4E30 |
|---|---|
| RGB | rgb(189, 78, 48) |
| HSL | hsl(13, 59%, 46%) |
| HSV | hsv(13, 75%, 74%) |
| CMYK | cmyk(0%, 58.7%, 74.6%, 25.9%) |
| CIE-LAB | lab(47.60, 42.96, 39.50) |
| CIE-LCH | lch(47.60, 58.36, 42.60°) |
| OKLab | oklab(56.46% 0.1215 0.0883) |
| OKLCH | oklch(56.46% 0.15 36) |
| XYZ | xyz(24.2467, 16.4843, 4.7007) |
| Luminance | 0.1648 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 5.71
Brick Orange
#C14A09
ΔE00 6.52
Sienna
#A0522D
ΔE00 6.99
Terra Cotta
#C9643B
ΔE00 7.14
Terracotta (survey)
#CA6641
ΔE00 7.40
Reddish
#C44240
ΔE00 7.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4E30 #309FBD
analogous
#BD3059 #BD4E30 #BD9530
triadic
#BD4E30 #30BD4E #4E30BD
tetradic
#BD4E30 #59BD30 #309FBD #9530BD
square
#BD4E30 #59BD30 #309FBD #9530BD
split-complementary
#BD4E30 #30BD95 #3059BD
monochromatic
#5B2617 #8C3A24 #BD4E30 #D47156 #E09A87
Accessibility & contrast
On white
4.89
#BD4E30 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.30
#BD4E30 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4E30
4.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4E30 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4E30 | 1.00 | 4.89 | 4.30 | 4.89 |
| #FFFFFF | 4.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.30 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6D622C
Deuteranopia (green-blind)
#887A2D
Tritanopia (blue-blind)
#D03548
Achromatopsia (no color)
#717171
Design tokens & code
CSS
--color: #bd4e30; /* rgb */ color: rgb(189, 78, 48); /* oklch */ color: oklch(56.5% 0.150 36.0);
Tailwind
colors: {
custom: {
50: '#d8836a',
500: '#bd4e30',
950: '#000000',
},
}SCSS
$custom: #bd4e30; $custom-light: #d8836a; $custom-dark: #000000;
JSON
{
"hex": "#bd4e30",
"rgb": {
"r": 189,
"g": 78,
"b": 48
},
"hsl": {
"h": 12.766,
"s": 59.494,
"l": 46.471
},
"oklch": {
"l": 0.56457,
"c": 0.15017,
"h": 36
},
"luminance": 0.16481
}Semantic roles & 50–950 ramp
primary
#BD4E30
secondary
#7FBACA
accent
#C1E345
background
#FEF8F6
surface
#FCEFEB
border
#D5CAC6
text
#160B06
muted
#847C7A