#BD4DAD#BD4DAD

#BD4DAD is a mid, vivid purple. Relative luminance 0.191; OKLCH L 60.0% C 0.182 H 333.5°. Best body text is #000000 at 4.83:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DAD
RGB	rgb(189, 77, 173)
HSL	hsl(309, 46%, 52%)
HSV	hsv(309, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 8.5%, 25.9%)
CIE-LAB	lab(50.86, 56.67, -29.83)
CIE-LCH	lch(50.86, 64.04, 332.24°)
OKLab	oklab(60% 0.1634 -0.0813)
OKLCH	oklch(60% 0.183 333.5)
XYZ	xyz(31.1830, 19.1460, 41.5802)
Luminance	0.1914 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DAD #4DBD5D

analogous

#954DBD #BD4DAD #BD4D75

triadic

#BD4DAD #ADBD4D #4DADBD

tetradic

#BD4DAD #BD954D #4DBD5D #4D75BD

square

#BD4DAD #BD954D #4DBD5D #4D75BD

split-complementary

#BD4DAD #75BD4D #4DBD95

monochromatic

#69275F #953788 #BD4DAD #CE7AC2 #DEA6D6

Accessibility & contrast

On white

4.35

#BD4DAD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.83

#BD4DAD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DAD

4.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DAD	#FFFFFF	#000000	##000000
##BD4DAD	1.00	4.35	4.83	4.83
#FFFFFF	4.35	1.00	21.00	21.00
#000000	4.83	21.00	1.00	1.00
##000000	4.83	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B6FB0

Deuteranopia (green-blind)

#6E7FAA

Tritanopia (blue-blind)

#C55576

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bd4dad;
/* rgb */ color: rgb(189, 77, 173);
/* oklch */ color: oklch(60.0% 0.182 333.5);

Tailwind

colors: {
  custom: {
    50: '#d485c5',
    500: '#bd4dad',
    950: '#000000',
  },
}

SCSS

$custom: #bd4dad;
$custom-light: #d485c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4dad",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 173
  },
  "hsl": {
    "h": 308.571,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59999,
    "c": 0.1825,
    "h": 333.5
  },
  "luminance": 0.19144
}

Semantic roles & 50–950 ramp

primary

#BD4DAD

secondary

#9ACBA1

accent

#D66552

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →