#BD4DA7#BD4DA7

#BD4DA7 is a mid, vivid pink. Relative luminance 0.189; OKLCH L 59.7% C 0.178 H 335.9°. Best body text is #000000 at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DA7
RGB	rgb(189, 77, 167)
HSL	hsl(312, 46%, 52%)
HSV	hsv(312, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 11.6%, 25.9%)
CIE-LAB	lab(50.59, 55.71, -26.72)
CIE-LCH	lch(50.59, 61.79, 334.37°)
OKLab	oklab(59.72% 0.1624 -0.0725)
OKLCH	oklch(59.72% 0.178 335.9)
XYZ	xyz(30.6155, 18.9190, 38.5910)
Luminance	0.1892 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DA7 #4DBD63

analogous

#9B4DBD #BD4DA7 #BD4D6F

triadic

#BD4DA7 #A7BD4D #4DA7BD

tetradic

#BD4DA7 #BD9B4D #4DBD63 #4D6FBD

square

#BD4DA7 #BD9B4D #4DBD63 #4D6FBD

split-complementary

#BD4DA7 #6FBD4D #4DBD9B

monochromatic

#69275C #953783 #BD4DA7 #CE7ABD #DEA6D3

Accessibility & contrast

On white

4.39

#BD4DA7 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.78

#BD4DA7 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DA7

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DA7	#FFFFFF	#000000	##000000
##BD4DA7	1.00	4.39	4.78	4.78
#FFFFFF	4.39	1.00	21.00	21.00
#000000	4.78	21.00	1.00	1.00
##000000	4.78	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E6EAA

Deuteranopia (green-blind)

#707FA4

Tritanopia (blue-blind)

#C65373

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4da7;
/* rgb */ color: rgb(189, 77, 167);
/* oklch */ color: oklch(59.7% 0.178 335.9);

Tailwind

colors: {
  custom: {
    50: '#d485c1',
    500: '#bd4da7',
    950: '#000000',
  },
}

SCSS

$custom: #bd4da7;
$custom-light: #d485c1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4da7",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 167
  },
  "hsl": {
    "h": 311.786,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59717,
    "c": 0.17785,
    "h": 335.9
  },
  "luminance": 0.18917
}

Semantic roles & 50–950 ramp

primary

#BD4DA7

secondary

#9ACBA4

accent

#D66C52

background

#FDF8FB

surface

#FAF0F7

border

#D3CBD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4DA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →