#BD4DA4#BD4DA4

#BD4DA4 is a mid, vivid pink. Relative luminance 0.188; OKLCH L 59.6% C 0.176 H 337.2°. Best body text is #000000 at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DA4
RGB	rgb(189, 77, 164)
HSL	hsl(313, 46%, 52%)
HSV	hsv(313, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 13.2%, 25.9%)
CIE-LAB	lab(50.46, 55.24, -25.16)
CIE-LCH	lch(50.46, 60.70, 335.51°)
OKLab	oklab(59.58% 0.1619 -0.0681)
OKLCH	oklch(59.58% 0.176 337.2)
XYZ	xyz(30.3414, 18.8093, 37.1473)
Luminance	0.1881 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DA4 #4DBD66

analogous

#9E4DBD #BD4DA4 #BD4D6C

triadic

#BD4DA4 #A4BD4D #4DA4BD

tetradic

#BD4DA4 #BD9E4D #4DBD66 #4D6CBD

square

#BD4DA4 #BD9E4D #4DBD66 #4D6CBD

split-complementary

#BD4DA4 #6CBD4D #4DBD9E

monochromatic

#69275A #953780 #BD4DA4 #CE7ABB #DEA6D2

Accessibility & contrast

On white

4.41

#BD4DA4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.76

#BD4DA4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DA4

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DA4	#FFFFFF	#000000	##000000
##BD4DA4	1.00	4.41	4.76	4.76
#FFFFFF	4.41	1.00	21.00	21.00
#000000	4.76	21.00	1.00	1.00
##000000	4.76	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#506DA7

Deuteranopia (green-blind)

#717EA1

Tritanopia (blue-blind)

#C65271

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4da4;
/* rgb */ color: rgb(189, 77, 164);
/* oklch */ color: oklch(59.6% 0.176 337.2);

Tailwind

colors: {
  custom: {
    50: '#d485bf',
    500: '#bd4da4',
    950: '#000000',
  },
}

SCSS

$custom: #bd4da4;
$custom-light: #d485bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4da4",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 164
  },
  "hsl": {
    "h": 313.393,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.5958,
    "c": 0.1756,
    "h": 337.2
  },
  "luminance": 0.18807
}

Semantic roles & 50–950 ramp

primary

#BD4DA4

secondary

#9ACBA5

accent

#D67052

background

#FDF8FB

surface

#FAF0F7

border

#D3CBD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4DA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →