#BD4D97#BD4D97

#BD4D97 is a mid, vivid pink. Relative luminance 0.184; OKLCH L 59.0% C 0.166 H 343.0°. Best body text is #000000 at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D97
RGB	rgb(189, 77, 151)
HSL	hsl(320, 46%, 52%)
HSV	hsv(320, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 20.1%, 25.9%)
CIE-LAB	lab(49.93, 53.28, -18.28)
CIE-LCH	lch(49.93, 56.33, 341.06°)
OKLab	oklab(59.02% 0.1591 -0.0488)
OKLCH	oklch(59.02% 0.166 343)
XYZ	xyz(29.2268, 18.3635, 31.2774)
Luminance	0.1836 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D97 #4DBD73

analogous

#AB4DBD #BD4D97 #BD4D5F

triadic

#BD4D97 #97BD4D #4D97BD

tetradic

#BD4D97 #BDAB4D #4DBD73 #4D5FBD

square

#BD4D97 #BDAB4D #4DBD73 #4D5FBD

split-complementary

#BD4D97 #5FBD4D #4DBDAB

monochromatic

#692752 #953776 #BD4D97 #CE7AB1 #DEA6CB

Accessibility & contrast

On white

4.49

#BD4D97 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.67

#BD4D97 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4D97

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D97	#FFFFFF	#000000	##000000
##BD4D97	1.00	4.49	4.67	4.67
#FFFFFF	4.49	1.00	21.00	21.00
#000000	4.67	21.00	1.00	1.00
##000000	4.67	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#566B99

Deuteranopia (green-blind)

#767E94

Tritanopia (blue-blind)

#C84D6B

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd4d97;
/* rgb */ color: rgb(189, 77, 151);
/* oklch */ color: oklch(59.0% 0.166 343.0);

Tailwind

colors: {
  custom: {
    50: '#d485b5',
    500: '#bd4d97',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d97;
$custom-light: #d485b5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d97",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 151
  },
  "hsl": {
    "h": 320.357,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.59017,
    "c": 0.16643,
    "h": 343
  },
  "luminance": 0.18361
}

Semantic roles & 50–950 ramp

primary

#BD4D97

secondary

#9ACBAB

accent

#D67F52

background

#FDF8FB

surface

#FAF0F6

border

#D3CBD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4D97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →