#BD4D78#BD4D78

#BD4D78 is a mid, vivid pink. Relative luminance 0.175; OKLCH L 57.9% C 0.150 H 358.9°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D78
RGB	rgb(189, 77, 120)
HSL	hsl(337, 46%, 52%)
HSV	hsv(337, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 36.5%, 25.9%)
CIE-LAB	lab(48.87, 49.22, -1.31)
CIE-LCH	lch(48.87, 49.24, 358.47°)
OKLab	oklab(57.87% 0.1501 -0.0028)
OKLCH	oklch(57.87% 0.15 358.9)
XYZ	xyz(27.0318, 17.4855, 19.7171)
Luminance	0.1748 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D78 #4DBD92

analogous

#BD4DB0 #BD4D78 #BD5A4D

triadic

#BD4D78 #78BD4D #4D78BD

tetradic

#BD4D78 #B0BD4D #4DBD92 #5A4DBD

square

#BD4D78 #B0BD4D #4DBD92 #5A4DBD

split-complementary

#BD4D78 #4DBD5A #4DB0BD

monochromatic

#692740 #95375B #BD4D78 #CE7A9A #DEA6BC

Accessibility & contrast

On white

4.67

#BD4D78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#BD4D78 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D78

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D78	#FFFFFF	#000000	##FFFFFF
##BD4D78	1.00	4.67	4.50	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#606779

Deuteranopia (green-blind)

#7E7C75

Tritanopia (blue-blind)

#CB435E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4d78;
/* rgb */ color: rgb(189, 77, 120);
/* oklch */ color: oklch(57.9% 0.150 358.9);

Tailwind

colors: {
  custom: {
    50: '#d5849e',
    500: '#bd4d78',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d78;
$custom-light: #d5849e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d78",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 120
  },
  "hsl": {
    "h": 336.964,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57874,
    "c": 0.15014,
    "h": 358.9
  },
  "luminance": 0.17483
}

Semantic roles & 50–950 ramp

primary

#BD4D78

secondary

#9ACBB9

accent

#D6A352

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4D78

Body copy rendered with the generated semantic roles for this colour.

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