#BD4D64#BD4D64

#BD4D64 is a mid, vivid red. Relative luminance 0.170; OKLCH L 57.3% C 0.145 H 10.3°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D64
RGB	rgb(189, 77, 100)
HSL	hsl(348, 46%, 52%)
HSV	hsv(348, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 47.1%, 25.9%)
CIE-LAB	lab(48.32, 47.08, 10.01)
CIE-LCH	lch(48.32, 48.13, 12.00°)
OKLab	oklab(57.29% 0.1428 0.0259)
OKLCH	oklch(57.29% 0.145 10.3)
XYZ	xyz(25.9423, 17.0497, 13.9789)
Luminance	0.1705 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D64 #4DBDA6

analogous

#BD4D9C #BD4D64 #BD6E4D

triadic

#BD4D64 #64BD4D #4D64BD

tetradic

#BD4D64 #9CBD4D #4DBDA6 #6E4DBD

square

#BD4D64 #9CBD4D #4DBDA6 #6E4DBD

split-complementary

#BD4D64 #4DBD6E #4D9CBD

monochromatic

#692734 #95374B #BD4D64 #CE7A8B #DEA6B2

Accessibility & contrast

On white

4.76

#BD4D64 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#BD4D64 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D64

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D64	#FFFFFF	#000000	##FFFFFF
##BD4D64	1.00	4.76	4.41	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#656564

Deuteranopia (green-blind)

#827B61

Tritanopia (blue-blind)

#CD3E56

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4d64;
/* rgb */ color: rgb(189, 77, 100);
/* oklch */ color: oklch(57.3% 0.145 10.3);

Tailwind

colors: {
  custom: {
    50: '#d58490',
    500: '#bd4d64',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d64;
$custom-light: #d58490;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d64",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 100
  },
  "hsl": {
    "h": 347.679,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57289,
    "c": 0.14511,
    "h": 10.3
  },
  "luminance": 0.17047
}

Semantic roles & 50–950 ramp

primary

#BD4D64

secondary

#9ACBC1

accent

#D6BB52

background

#FDF8F8

surface

#FBEFF0

border

#D4CACB

text

#150B0C

muted

#837C7D

Preview Lab

Preview with #BD4D64

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →