#BD4D63#BD4D63

#BD4D63 is a mid, vivid red. Relative luminance 0.170; OKLCH L 57.3% C 0.145 H 10.8°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D63
RGB	rgb(189, 77, 99)
HSL	hsl(348, 46%, 52%)
HSV	hsv(348, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 47.6%, 25.9%)
CIE-LAB	lab(48.30, 46.99, 10.58)
CIE-LCH	lch(48.30, 48.16, 12.69°)
OKLab	oklab(57.26% 0.1424 0.0273)
OKLCH	oklch(57.26% 0.145 10.8)
XYZ	xyz(25.8942, 17.0305, 13.7255)
Luminance	0.1703 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D63 #4DBDA7

analogous

#BD4D9B #BD4D63 #BD6F4D

triadic

#BD4D63 #63BD4D #4D63BD

tetradic

#BD4D63 #9BBD4D #4DBDA7 #6F4DBD

square

#BD4D63 #9BBD4D #4DBDA7 #6F4DBD

split-complementary

#BD4D63 #4DBD6F #4D9BBD

monochromatic

#692734 #95374A #BD4D63 #CE7A8A #DEA6B1

Accessibility & contrast

On white

4.77

#BD4D63 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#BD4D63 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D63

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D63	#FFFFFF	#000000	##FFFFFF
##BD4D63	1.00	4.77	4.41	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#656563

Deuteranopia (green-blind)

#827B60

Tritanopia (blue-blind)

#CD3E55

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd4d63;
/* rgb */ color: rgb(189, 77, 99);
/* oklch */ color: oklch(57.3% 0.145 10.8);

Tailwind

colors: {
  custom: {
    50: '#d5848f',
    500: '#bd4d63',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d63;
$custom-light: #d5848f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d63",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 99
  },
  "hsl": {
    "h": 348.214,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57263,
    "c": 0.14499,
    "h": 10.8
  },
  "luminance": 0.17027
}

Semantic roles & 50–950 ramp

primary

#BD4D63

secondary

#9ACBC2

accent

#D6BC52

background

#FDF8F8

surface

#FBEFF0

border

#D4CACB

text

#150B0C

muted

#837C7D

Preview Lab

Preview with #BD4D63

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →