#BD4D49#BD4D49

#BD4D49 is a mid, vivid red. Relative luminance 0.166; OKLCH L 56.7% C 0.146 H 24.9°. Best body text is #FFFFFF at 4.86:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D49
RGB	rgb(189, 77, 73)
HSL	hsl(2, 47%, 51%)
HSV	hsv(2, 61%, 74%)
CMYK	cmyk(0%, 59.3%, 61.4%, 25.9%)
CIE-LAB	lab(47.77, 44.84, 25.48)
CIE-LCH	lch(47.77, 51.58, 29.61°)
OKLab	oklab(56.69% 0.1321 0.0613)
OKLCH	oklch(56.69% 0.146 24.9)
XYZ	xyz(24.8450, 16.6108, 8.1999)
Luminance	0.1661 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D49 #49B9BD

analogous

#BD497F #BD4D49 #BD8749

triadic

#BD4D49 #49BD4D #4D49BD

tetradic

#BD4D49 #7FBD49 #49B9BD #8749BD

square

#BD4D49 #7FBD49 #49B9BD #8749BD

split-complementary

#BD4D49 #49BD87 #497FBD

monochromatic

#662725 #933935 #BD4D49 #CD7976 #DEA5A3

Accessibility & contrast

On white

4.86

#BD4D49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.32

#BD4D49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D49

4.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D49	#FFFFFF	#000000	##FFFFFF
##BD4D49	1.00	4.86	4.32	4.86
#FFFFFF	4.86	1.00	21.00	1.00
#000000	4.32	21.00	1.00	21.00
##FFFFFF	4.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#696248

Deuteranopia (green-blind)

#857A46

Tritanopia (blue-blind)

#CF384D

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d49;
/* rgb */ color: rgb(189, 77, 73);
/* oklch */ color: oklch(56.7% 0.146 24.9);

Tailwind

colors: {
  custom: {
    50: '#d7837b',
    500: '#bd4d49',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d49;
$custom-light: #d7837b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d49",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 73
  },
  "hsl": {
    "h": 2.069,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.5669,
    "c": 0.14561,
    "h": 24.9
  },
  "luminance": 0.16608
}

Semantic roles & 50–950 ramp

primary

#BD4D49

secondary

#97C9CA

accent

#D2D651

background

#FEF8F7

surface

#FCEFEE

border

#D5CAC9

text

#160B09

muted

#847C7B

Preview Lab

Preview with #BD4D49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →