#BD4D43#BD4D43

#BD4D43 is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.6% C 0.147 H 27.8°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D43
RGB	rgb(189, 77, 67)
HSL	hsl(5, 48%, 50%)
HSV	hsv(5, 65%, 74%)
CMYK	cmyk(0%, 59.3%, 64.6%, 25.9%)
CIE-LAB	lab(47.67, 44.45, 28.89)
CIE-LCH	lch(47.67, 53.01, 33.02°)
OKLab	oklab(56.58% 0.1298 0.0683)
OKLCH	oklch(56.58% 0.147 27.8)
XYZ	xyz(24.6556, 16.5350, 7.2023)
Luminance	0.1653 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D43 #43B3BD

analogous

#BD4376 #BD4D43 #BD8A43

triadic

#BD4D43 #43BD4D #4D43BD

tetradic

#BD4D43 #76BD43 #43B3BD #8A43BD

square

#BD4D43 #76BD43 #43B3BD #8A43BD

split-complementary

#BD4D43 #43BD8A #4376BD

monochromatic

#632823 #903A33 #BD4D43 #CD7870 #DDA39E

Accessibility & contrast

On white

4.88

#BD4D43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#BD4D43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D43

4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D43	#FFFFFF	#000000	##FFFFFF
##BD4D43	1.00	4.88	4.31	4.88
#FFFFFF	4.88	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A6241

Deuteranopia (green-blind)

#867A40

Tritanopia (blue-blind)

#CF364B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d43;
/* rgb */ color: rgb(189, 77, 67);
/* oklch */ color: oklch(56.6% 0.147 27.8);

Tailwind

colors: {
  custom: {
    50: '#d78377',
    500: '#bd4d43',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d43;
$custom-light: #d78377;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d43",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 67
  },
  "hsl": {
    "h": 4.918,
    "s": 48.031,
    "l": 50.196
  },
  "oklch": {
    "l": 0.56585,
    "c": 0.14665,
    "h": 27.8
  },
  "luminance": 0.16532
}

Semantic roles & 50–950 ramp

primary

#BD4D43

secondary

#93C5C9

accent

#CDD850

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4D43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →