#BD4D41#BD4D41

#BD4D41 is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.6% C 0.147 H 28.7°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D41
RGB	rgb(189, 77, 65)
HSL	hsl(6, 49%, 50%)
HSV	hsv(6, 66%, 74%)
CMYK	cmyk(0%, 59.3%, 65.6%, 25.9%)
CIE-LAB	lab(47.64, 44.32, 30.02)
CIE-LCH	lch(47.64, 53.53, 34.11°)
OKLab	oklab(56.55% 0.129 0.0706)
OKLCH	oklch(56.55% 0.147 28.7)
XYZ	xyz(24.5966, 16.5114, 6.8918)
Luminance	0.1651 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D41 #41B1BD

analogous

#BD4173 #BD4D41 #BD8B41

triadic

#BD4D41 #41BD4D #4D41BD

tetradic

#BD4D41 #73BD41 #41B1BD #8B41BD

square

#BD4D41 #73BD41 #41B1BD #8B41BD

split-complementary

#BD4D41 #41BD8B #4173BD

monochromatic

#622822 #8F3A31 #BD4D41 #CD776E #DDA29C

Accessibility & contrast

On white

4.88

#BD4D41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.30

#BD4D41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D41

4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D41	#FFFFFF	#000000	##FFFFFF
##BD4D41	1.00	4.88	4.30	4.88
#FFFFFF	4.88	1.00	21.00	1.00
#000000	4.30	21.00	1.00	21.00
##FFFFFF	4.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A623F

Deuteranopia (green-blind)

#867A3E

Tritanopia (blue-blind)

#CF364B

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d41;
/* rgb */ color: rgb(189, 77, 65);
/* oklch */ color: oklch(56.6% 0.147 28.7);

Tailwind

colors: {
  custom: {
    50: '#d78376',
    500: '#bd4d41',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d41;
$custom-light: #d78376;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d41",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 65
  },
  "hsl": {
    "h": 5.806,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.56553,
    "c": 0.14704,
    "h": 28.7
  },
  "luminance": 0.16508
}

Semantic roles & 50–950 ramp

primary

#BD4D41

secondary

#91C4C9

accent

#CBD84F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4D41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →