#BD4D40#BD4D40

#BD4D40 is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.5% C 0.147 H 29.1°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D40
RGB	rgb(189, 77, 64)
HSL	hsl(6, 49%, 50%)
HSV	hsv(6, 66%, 74%)
CMYK	cmyk(0%, 59.3%, 66.1%, 25.9%)
CIE-LAB	lab(47.62, 44.26, 30.58)
CIE-LCH	lch(47.62, 53.80, 34.64°)
OKLab	oklab(56.54% 0.1286 0.0717)
OKLCH	oklch(56.54% 0.147 29.1)
XYZ	xyz(24.5679, 16.5000, 6.7406)
Luminance	0.1650 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D40 #40B0BD

analogous

#BD4072 #BD4D40 #BD8C40

triadic

#BD4D40 #40BD4D #4D40BD

tetradic

#BD4D40 #72BD40 #40B0BD #8C40BD

square

#BD4D40 #72BD40 #40B0BD #8C40BD

split-complementary

#BD4D40 #40BD8C #4072BD

monochromatic

#622821 #8F3A31 #BD4D40 #CD776D #DDA19A

Accessibility & contrast

On white

4.88

#BD4D40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.30

#BD4D40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D40

4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D40	#FFFFFF	#000000	##FFFFFF
##BD4D40	1.00	4.88	4.30	4.88
#FFFFFF	4.88	1.00	21.00	1.00
#000000	4.30	21.00	1.00	21.00
##FFFFFF	4.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A623E

Deuteranopia (green-blind)

#867A3D

Tritanopia (blue-blind)

#CF364A

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d40;
/* rgb */ color: rgb(189, 77, 64);
/* oklch */ color: oklch(56.5% 0.147 29.1);

Tailwind

colors: {
  custom: {
    50: '#d78375',
    500: '#bd4d40',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d40;
$custom-light: #d78375;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d40",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 64
  },
  "hsl": {
    "h": 6.24,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56537,
    "c": 0.14725,
    "h": 29.1
  },
  "luminance": 0.16497
}

Semantic roles & 50–950 ramp

primary

#BD4D40

secondary

#90C3C9

accent

#CBD94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →