#BD4D3E#BD4D3E

#BD4D3E is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.5% C 0.148 H 30.0°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D3E
RGB	rgb(189, 77, 62)
HSL	hsl(7, 51%, 49%)
HSV	hsv(7, 67%, 74%)
CMYK	cmyk(0%, 59.3%, 67.2%, 25.9%)
CIE-LAB	lab(47.59, 44.14, 31.70)
CIE-LCH	lch(47.59, 54.35, 35.68°)
OKLab	oklab(56.51% 0.1279 0.0739)
OKLCH	oklch(56.51% 0.148 30)
XYZ	xyz(24.5120, 16.4776, 6.4462)
Luminance	0.1647 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D3E #3EAEBD

analogous

#BD3E6E #BD4D3E #BD8D3E

triadic

#BD4D3E #3EBD4D #4D3EBD

tetradic

#BD4D3E #6EBD3E #3EAEBD #8D3EBD

square

#BD4D3E #6EBD3E #3EAEBD #8D3EBD

split-complementary

#BD4D3E #3EBD8D #3E6EBD

monochromatic

#612720 #8F3A2F #BD4D3E #CE766A #DDA098

Accessibility & contrast

On white

4.89

#BD4D3E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#BD4D3E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D3E

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D3E	#FFFFFF	#000000	##FFFFFF
##BD4D3E	1.00	4.89	4.29	4.89
#FFFFFF	4.89	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B623C

Deuteranopia (green-blind)

#867A3B

Tritanopia (blue-blind)

#CF364A

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d3e;
/* rgb */ color: rgb(189, 77, 62);
/* oklch */ color: oklch(56.5% 0.148 30.0);

Tailwind

colors: {
  custom: {
    50: '#d78374',
    500: '#bd4d3e',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d3e;
$custom-light: #d78374;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d3e",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 62
  },
  "hsl": {
    "h": 7.087,
    "s": 50.598,
    "l": 49.216
  },
  "oklch": {
    "l": 0.56506,
    "c": 0.14768,
    "h": 30
  },
  "luminance": 0.16474
}

Semantic roles & 50–950 ramp

primary

#BD4D3E

secondary

#8EC2C9

accent

#CADA4E

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4D3E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →