#BD4D3C#BD4D3C
#BD4D3C is a mid, vivid red. Relative luminance 0.165; OKLCH L 56.5% C 0.148 H 30.9°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4D3C |
|---|---|
| RGB | rgb(189, 77, 60) |
| HSL | hsl(8, 52%, 49%) |
| HSV | hsv(8, 68%, 74%) |
| CMYK | cmyk(0%, 59.3%, 68.3%, 25.9%) |
| CIE-LAB | lab(47.57, 44.03, 32.81) |
| CIE-LCH | lch(47.57, 54.91, 36.69°) |
| OKLab | oklab(56.48% 0.1271 0.076) |
| OKLCH | oklch(56.48% 0.148 30.9) |
| XYZ | xyz(24.4582, 16.4561, 6.1625) |
| Luminance | 0.1645 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 4.15
Dull Red
#BB3F3F
ΔE00 5.17
Dark Coral
#CF524E
ΔE00 5.83
Dark Salmon
#C85A53
ΔE00 5.90
Pale Red
#D9544D
ΔE00 7.05
Faded Red
#D3494E
ΔE00 7.10
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4D3C #3CACBD
analogous
#BD3C6C #BD4D3C #BD8E3C
triadic
#BD4D3C #3CBD4D #4D3CBD
tetradic
#BD4D3C #6CBD3C #3CACBD #8E3CBD
square
#BD4D3C #6CBD3C #3CACBD #8E3CBD
split-complementary
#BD4D3C #3CBD8E #3C6CBD
monochromatic
#60271F #8F3A2D #BD4D3C #CF7567 #DE9F96
Accessibility & contrast
On white
4.89
#BD4D3C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.29
#BD4D3C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4D3C
4.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4D3C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4D3C | 1.00 | 4.89 | 4.29 | 4.89 |
| #FFFFFF | 4.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.29 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6B623A
Deuteranopia (green-blind)
#877A39
Tritanopia (blue-blind)
#CF3549
Achromatopsia (no color)
#717171
Design tokens & code
CSS
--color: #bd4d3c; /* rgb */ color: rgb(189, 77, 60); /* oklch */ color: oklch(56.5% 0.148 30.9);
Tailwind
colors: {
custom: {
50: '#d88372',
500: '#bd4d3c',
950: '#000000',
},
}SCSS
$custom: #bd4d3c; $custom-light: #d88372; $custom-dark: #000000;
JSON
{
"hex": "#bd4d3c",
"rgb": {
"r": 189,
"g": 77,
"b": 60
},
"hsl": {
"h": 7.907,
"s": 51.807,
"l": 48.824
},
"oklch": {
"l": 0.56476,
"c": 0.14814,
"h": 30.9
},
"luminance": 0.16453
}Semantic roles & 50–950 ramp
primary
#BD4D3C
secondary
#8CC1C9
accent
#C8DB4D
background
#FEF8F6
surface
#FCEFEC
border
#D5CAC7
text
#160B08
muted
#847C7B