#BD4D39#BD4D39

#BD4D39 is a mid, vivid red. Relative luminance 0.164; OKLCH L 56.4% C 0.149 H 32.1°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D39
RGB	rgb(189, 77, 57)
HSL	hsl(9, 54%, 48%)
HSV	hsv(9, 70%, 74%)
CMYK	cmyk(0%, 59.3%, 69.8%, 25.9%)
CIE-LAB	lab(47.53, 43.87, 34.47)
CIE-LCH	lch(47.53, 55.79, 38.16°)
OKLab	oklab(56.43% 0.126 0.0792)
OKLCH	oklch(56.43% 0.149 32.1)
XYZ	xyz(24.3811, 16.4252, 5.7566)
Luminance	0.1642 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D39 #39A9BD

analogous

#BD3967 #BD4D39 #BD8F39

triadic

#BD4D39 #39BD4D #4D39BD

tetradic

#BD4D39 #67BD39 #39A9BD #8F39BD

square

#BD4D39 #67BD39 #39A9BD #8F39BD

split-complementary

#BD4D39 #39BD8F #3967BD

monochromatic

#5F271D #8E3A2B #BD4D39 #D07463 #DE9E92

Accessibility & contrast

On white

4.90

#BD4D39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#BD4D39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D39

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D39	#FFFFFF	#000000	##FFFFFF
##BD4D39	1.00	4.90	4.28	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B6136

Deuteranopia (green-blind)

#877A36

Tritanopia (blue-blind)

#CF3549

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d39;
/* rgb */ color: rgb(189, 77, 57);
/* oklch */ color: oklch(56.4% 0.149 32.1);

Tailwind

colors: {
  custom: {
    50: '#d88370',
    500: '#bd4d39',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d39;
$custom-light: #d88370;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d39",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 57
  },
  "hsl": {
    "h": 9.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56433,
    "c": 0.14884,
    "h": 32.1
  },
  "luminance": 0.16422
}

Semantic roles & 50–950 ramp

primary

#BD4D39

secondary

#89BFC9

accent

#C7DD4B

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD4D39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →