#BD4D31#BD4D31

#BD4D31 is a mid, vivid red. Relative luminance 0.163; OKLCH L 56.3% C 0.151 H 35.2°. Best body text is #FFFFFF at 4.92:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D31
RGB	rgb(189, 77, 49)
HSL	hsl(12, 59%, 47%)
HSV	hsv(12, 74%, 74%)
CMYK	cmyk(0%, 59.3%, 74.1%, 25.9%)
CIE-LAB	lab(47.43, 43.48, 38.78)
CIE-LCH	lch(47.43, 58.26, 41.73°)
OKLab	oklab(56.33% 0.1233 0.0869)
OKLCH	oklch(56.33% 0.151 35.2)
XYZ	xyz(24.1970, 16.3516, 4.7871)
Luminance	0.1635 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D31 #31A1BD

analogous

#BD315B #BD4D31 #BD9331

triadic

#BD4D31 #31BD4D #4D31BD

tetradic

#BD4D31 #5BBD31 #31A1BD #9331BD

square

#BD4D31 #5BBD31 #31A1BD #9331BD

split-complementary

#BD4D31 #31BD93 #315BBD

monochromatic

#5C2518 #8C3924 #BD4D31 #D47058 #E09A88

Accessibility & contrast

On white

4.92

#BD4D31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.27

#BD4D31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D31

4.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D31	#FFFFFF	#000000	##FFFFFF
##BD4D31	1.00	4.92	4.27	4.92
#FFFFFF	4.92	1.00	21.00	1.00
#000000	4.27	21.00	1.00	21.00
##FFFFFF	4.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C612D

Deuteranopia (green-blind)

#877A2E

Tritanopia (blue-blind)

#D03347

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4d31;
/* rgb */ color: rgb(189, 77, 49);
/* oklch */ color: oklch(56.3% 0.151 35.2);

Tailwind

colors: {
  custom: {
    50: '#d8836a',
    500: '#bd4d31',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d31;
$custom-light: #d8836a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d31",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 49
  },
  "hsl": {
    "h": 12,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.56331,
    "c": 0.15085,
    "h": 35.2
  },
  "luminance": 0.16348
}

Semantic roles & 50–950 ramp

primary

#BD4D31

secondary

#80BBCA

accent

#C3E246

background

#FEF8F6

surface

#FCEFEB

border

#D5CAC6

text

#160B06

muted

#847C7A

Preview Lab

Preview with #BD4D31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →