#BD4D29#BD4D29

#BD4D29 is a mid, vivid red. Relative luminance 0.163; OKLCH L 56.2% C 0.153 H 37.8°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D29
RGB	rgb(189, 77, 41)
HSL	hsl(15, 64%, 45%)
HSV	hsv(15, 78%, 74%)
CMYK	cmyk(0%, 59.3%, 78.3%, 25.9%)
CIE-LAB	lab(47.35, 43.15, 42.88)
CIE-LCH	lch(47.35, 60.83, 44.82°)
OKLab	oklab(56.25% 0.1208 0.0938)
OKLCH	oklch(56.25% 0.153 37.8)
XYZ	xyz(24.0429, 16.2900, 3.9756)
Luminance	0.1629 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D29 #2999BD

analogous

#BD294F #BD4D29 #BD9729

triadic

#BD4D29 #29BD4D #4D29BD

tetradic

#BD4D29 #4FBD29 #2999BD #9729BD

square

#BD4D29 #4FBD29 #2999BD #9729BD

split-complementary

#BD4D29 #29BD97 #294FBD

monochromatic

#582413 #8B391E #BD4D29 #D86D4B #E3967D

Accessibility & contrast

On white

4.93

#BD4D29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BD4D29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D29

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D29	#FFFFFF	#000000	##FFFFFF
##BD4D29	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C6124

Deuteranopia (green-blind)

#887A25

Tritanopia (blue-blind)

#D03246

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4d29;
/* rgb */ color: rgb(189, 77, 41);
/* oklch */ color: oklch(56.2% 0.153 37.8);

Tailwind

colors: {
  custom: {
    50: '#d98365',
    500: '#bd4d29',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d29;
$custom-light: #d98365;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d29",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 41
  },
  "hsl": {
    "h": 14.595,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.56245,
    "c": 0.15292,
    "h": 37.8
  },
  "luminance": 0.16287
}

Semantic roles & 50–950 ramp

primary

#BD4D29

secondary

#77B7CB

accent

#BFE740

background

#FEF8F6

surface

#FDEFEB

border

#D5CAC6

text

#160B06

muted

#847C7A

Preview Lab

Preview with #BD4D29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →