#BD4C40#BD4C40

#BD4C40 is a mid, vivid red. Relative luminance 0.164; OKLCH L 56.4% C 0.148 H 28.7°. Best body text is #FFFFFF at 4.92:1 contrast (WCAG AA passes).

Color values

HEX	#BD4C40
RGB	rgb(189, 76, 64)
HSL	hsl(6, 49%, 50%)
HSV	hsv(6, 66%, 74%)
CMYK	cmyk(0%, 59.8%, 66.1%, 25.9%)
CIE-LAB	lab(47.44, 44.73, 30.36)
CIE-LCH	lch(47.44, 54.06, 34.16°)
OKLab	oklab(56.4% 0.1301 0.0712)
OKLCH	oklch(56.4% 0.148 28.7)
XYZ	xyz(24.4985, 16.3611, 6.7174)
Luminance	0.1636 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4C40 #40B1BD

analogous

#BD4073 #BD4C40 #BD8B40

triadic

#BD4C40 #40BD4C #4C40BD

tetradic

#BD4C40 #73BD40 #40B1BD #8B40BD

square

#BD4C40 #73BD40 #40B1BD #8B40BD

split-complementary

#BD4C40 #40BD8B #4073BD

monochromatic

#622721 #8F3A31 #BD4C40 #CD766D #DDA19A

Accessibility & contrast

On white

4.92

#BD4C40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.27

#BD4C40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4C40

4.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4C40	#FFFFFF	#000000	##FFFFFF
##BD4C40	1.00	4.92	4.27	4.92
#FFFFFF	4.92	1.00	21.00	1.00
#000000	4.27	21.00	1.00	21.00
##FFFFFF	4.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6A613E

Deuteranopia (green-blind)

#867A3D

Tritanopia (blue-blind)

#CF344A

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4c40;
/* rgb */ color: rgb(189, 76, 64);
/* oklch */ color: oklch(56.4% 0.148 28.7);

Tailwind

colors: {
  custom: {
    50: '#d78275',
    500: '#bd4c40',
    950: '#000000',
  },
}

SCSS

$custom: #bd4c40;
$custom-light: #d78275;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4c40",
  "rgb": {
    "r": 189,
    "g": 76,
    "b": 64
  },
  "hsl": {
    "h": 5.76,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56402,
    "c": 0.1483,
    "h": 28.7
  },
  "luminance": 0.16358
}

Semantic roles & 50–950 ramp

primary

#BD4C40

secondary

#90C3C9

accent

#CCD94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4C40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →