#BD4BAD#BD4BAD

#BD4BAD is a mid, vivid purple. Relative luminance 0.189; OKLCH L 59.8% C 0.185 H 333.5°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD4BAD
RGB	rgb(189, 75, 173)
HSL	hsl(308, 46%, 52%)
HSV	hsv(308, 60%, 74%)
CMYK	cmyk(0%, 60.3%, 8.5%, 25.9%)
CIE-LAB	lab(50.54, 57.55, -30.33)
CIE-LCH	lch(50.54, 65.06, 332.21°)
OKLab	oklab(59.76% 0.1659 -0.0827)
OKLCH	oklch(59.76% 0.185 333.5)
XYZ	xyz(31.0453, 18.8704, 41.5343)
Luminance	0.1887 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4BAD #4BBD5B

analogous

#944BBD #BD4BAD #BD4B74

triadic

#BD4BAD #ADBD4B #4BADBD

tetradic

#BD4BAD #BD944B #4BBD5B #4B74BD

square

#BD4BAD #BD944B #4BBD5B #4B74BD

split-complementary

#BD4BAD #74BD4B #4BBD94

monochromatic

#68265E #943687 #BD4BAD #CD78C1 #DEA5D6

Accessibility & contrast

On white

4.40

#BD4BAD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.77

#BD4BAD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4BAD

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4BAD	#FFFFFF	#000000	##000000
##BD4BAD	1.00	4.40	4.77	4.77
#FFFFFF	4.40	1.00	21.00	21.00
#000000	4.77	21.00	1.00	1.00
##000000	4.77	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#496EB0

Deuteranopia (green-blind)

#6D7EAA

Tritanopia (blue-blind)

#C55375

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4bad;
/* rgb */ color: rgb(189, 75, 173);
/* oklch */ color: oklch(59.8% 0.185 333.5);

Tailwind

colors: {
  custom: {
    50: '#d484c5',
    500: '#bd4bad',
    950: '#000000',
  },
}

SCSS

$custom: #bd4bad;
$custom-light: #d484c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4bad",
  "rgb": {
    "r": 189,
    "g": 75,
    "b": 173
  },
  "hsl": {
    "h": 308.421,
    "s": 46.341,
    "l": 51.765
  },
  "oklch": {
    "l": 0.59763,
    "c": 0.18543,
    "h": 333.5
  },
  "luminance": 0.18868
}

Semantic roles & 50–950 ramp

primary

#BD4BAD

secondary

#99CBA0

accent

#D66452

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4BAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →