#BD4ADA#BD4ADA

#BD4ADA is a light, highly saturated purple. Relative luminance 0.208; OKLCH L 62.1% C 0.225 H 318.9°. Best body text is #000000 at 5.16:1 contrast (WCAG AA passes).

Color values

HEX	#BD4ADA
RGB	rgb(189, 74, 218)
HSL	hsl(288, 66%, 57%)
HSV	hsv(288, 66%, 85%)
CMYK	cmyk(13.3%, 66.1%, 0%, 14.5%)
CIE-LAB	lab(52.71, 65.90, -52.85)
CIE-LCH	lch(52.71, 84.48, 321.27°)
OKLab	oklab(62.09% 0.1696 -0.1479)
OKLCH	oklch(62.09% 0.225 318.9)
XYZ	xyz(36.0883, 20.7800, 68.4261)
Luminance	0.2078 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4ADA #67DA4A

analogous

#754ADA #BD4ADA #DA4AAF

triadic

#BD4ADA #DABD4A #4ADABD

tetradic

#BD4ADA #DA754A #67DA4A #4AAFDA

square

#BD4ADA #DA754A #67DA4A #4AAFDA

split-complementary

#BD4ADA #AFDA4A #4ADA75

monochromatic

#761D8D #A127C0 #BD4ADA #D07DE4 #E2B0EF

Accessibility & contrast

On white

4.07

#BD4ADA on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.16

#BD4ADA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4ADA

5.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4ADA	#FFFFFF	#000000	##000000
##BD4ADA	1.00	4.07	5.16	5.16
#FFFFFF	4.07	1.00	21.00	21.00
#000000	5.16	21.00	1.00	1.00
##000000	5.16	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#1276DE

Deuteranopia (green-blind)

#5382D7

Tritanopia (blue-blind)

#BD648C

Achromatopsia (no color)

#7E7E7E

Design tokens & code

CSS

--color: #bd4ada;
/* rgb */ color: rgb(189, 74, 218);
/* oklch */ color: oklch(62.1% 0.225 318.9);

Tailwind

colors: {
  custom: {
    50: '#d485e6',
    500: '#bd4ada',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ada;
$custom-light: #d485e6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ada",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 218
  },
  "hsl": {
    "h": 287.917,
    "s": 66.055,
    "l": 57.255
  },
  "oklch": {
    "l": 0.62092,
    "c": 0.22506,
    "h": 318.9
  },
  "luminance": 0.20778
}

Semantic roles & 50–950 ramp

primary

#BD4ADA

secondary

#AEDDA3

accent

#E93F61

background

#FDF8FE

surface

#FBF0FC

border

#D4CBD5

text

#150C16

muted

#837D84

Preview Lab

Preview with #BD4ADA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →