#BD4AD9#BD4AD9

#BD4AD9 is a light, highly saturated purple. Relative luminance 0.207; OKLCH L 62.0% C 0.224 H 319.2°. Best body text is #000000 at 5.15:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AD9
RGB	rgb(189, 74, 217)
HSL	hsl(288, 65%, 57%)
HSV	hsv(288, 66%, 85%)
CMYK	cmyk(12.9%, 65.9%, 0%, 14.9%)
CIE-LAB	lab(52.65, 65.72, -52.37)
CIE-LCH	lch(52.65, 84.03, 321.45°)
OKLab	oklab(62.03% 0.1696 -0.1466)
OKLCH	oklch(62.03% 0.224 319.2)
XYZ	xyz(35.9578, 20.7278, 67.7390)
Luminance	0.2073 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AD9 #66D94A

analogous

#764AD9 #BD4AD9 #D94AAD

triadic

#BD4AD9 #D9BD4A #4AD9BD

tetradic

#BD4AD9 #D9764A #66D94A #4AADD9

square

#BD4AD9 #D9764A #66D94A #4AADD9

split-complementary

#BD4AD9 #ADD94A #4AD976

monochromatic

#761D8B #A128BE #BD4AD9 #CF7DE4 #E2AFEE

Accessibility & contrast

On white

4.08

#BD4AD9 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.15

#BD4AD9 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD9

5.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AD9	#FFFFFF	#000000	##000000
##BD4AD9	1.00	4.08	5.15	5.15
#FFFFFF	4.08	1.00	21.00	21.00
#000000	5.15	21.00	1.00	1.00
##000000	5.15	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#1576DD

Deuteranopia (green-blind)

#5482D6

Tritanopia (blue-blind)

#BD648C

Achromatopsia (no color)

#7E7E7E

Design tokens & code

CSS

--color: #bd4ad9;
/* rgb */ color: rgb(189, 74, 217);
/* oklch */ color: oklch(62.0% 0.224 319.2);

Tailwind

colors: {
  custom: {
    50: '#d485e5',
    500: '#bd4ad9',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ad9;
$custom-light: #d485e5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ad9",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 217
  },
  "hsl": {
    "h": 288.252,
    "s": 65.297,
    "l": 57.059
  },
  "oklch": {
    "l": 0.62032,
    "c": 0.22416,
    "h": 319.2
  },
  "luminance": 0.20726
}

Semantic roles & 50–950 ramp

primary

#BD4AD9

secondary

#AEDCA2

accent

#E84061

background

#FDF8FE

surface

#FBF0FC

border

#D4CBD5

text

#150C16

muted

#837D84

Preview Lab

Preview with #BD4AD9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →