#BD4AD8#BD4AD8

#BD4AD8 is a mid, highly saturated purple. Relative luminance 0.207; OKLCH L 62.0% C 0.223 H 319.4°. Best body text is #000000 at 5.13:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AD8
RGB	rgb(189, 74, 216)
HSL	hsl(289, 65%, 57%)
HSV	hsv(289, 66%, 85%)
CMYK	cmyk(12.5%, 65.7%, 0%, 15.3%)
CIE-LAB	lab(52.59, 65.53, -51.90)
CIE-LCH	lch(52.59, 83.59, 321.62°)
OKLab	oklab(61.97% 0.1696 -0.1452)
OKLCH	oklch(61.97% 0.223 319.4)
XYZ	xyz(35.8281, 20.6759, 67.0561)
Luminance	0.2067 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AD8 #65D84A

analogous

#764AD8 #BD4AD8 #D84AAC

triadic

#BD4AD8 #D8BD4A #4AD8BD

tetradic

#BD4AD8 #D8764A #65D84A #4AACD8

square

#BD4AD8 #D8764A #65D84A #4AACD8

split-complementary

#BD4AD8 #ACD84A #4AD876

monochromatic

#751E8A #A029BC #BD4AD8 #CF7CE3 #E2AFEE

Accessibility & contrast

On white

4.09

#BD4AD8 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.13

#BD4AD8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD8

5.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AD8	#FFFFFF	#000000	##000000
##BD4AD8	1.00	4.09	5.13	5.13
#FFFFFF	4.09	1.00	21.00	21.00
#000000	5.13	21.00	1.00	1.00
##000000	5.13	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#1876DC

Deuteranopia (green-blind)

#5481D5

Tritanopia (blue-blind)

#BD638B

Achromatopsia (no color)

#7D7D7D

Design tokens & code

CSS

--color: #bd4ad8;
/* rgb */ color: rgb(189, 74, 216);
/* oklch */ color: oklch(62.0% 0.223 319.4);

Tailwind

colors: {
  custom: {
    50: '#d485e5',
    500: '#bd4ad8',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ad8;
$custom-light: #d485e5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ad8",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 216
  },
  "hsl": {
    "h": 288.592,
    "s": 64.545,
    "l": 56.863
  },
  "oklch": {
    "l": 0.61972,
    "c": 0.22327,
    "h": 319.4
  },
  "luminance": 0.20674
}

Semantic roles & 50–950 ramp

primary

#BD4AD8

secondary

#ADDCA2

accent

#E84060

background

#FDF8FE

surface

#FBF0FC

border

#D4CBD5

text

#150C16

muted

#837D84

Preview Lab

Preview with #BD4AD8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →