#BD4AD7#BD4AD7

#BD4AD7 is a mid, highly saturated purple. Relative luminance 0.206; OKLCH L 61.9% C 0.222 H 319.7°. Best body text is #000000 at 5.12:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AD7
RGB	rgb(189, 74, 215)
HSL	hsl(289, 64%, 57%)
HSV	hsv(289, 66%, 84%)
CMYK	cmyk(12.1%, 65.6%, 0%, 15.7%)
CIE-LAB	lab(52.54, 65.34, -51.42)
CIE-LCH	lch(52.54, 83.14, 321.80°)
OKLab	oklab(61.91% 0.1697 -0.1438)
OKLCH	oklch(61.91% 0.222 319.7)
XYZ	xyz(35.6992, 20.6244, 66.3773)
Luminance	0.2062 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AD7 #64D74A

analogous

#774AD7 #BD4AD7 #D74AAB

triadic

#BD4AD7 #D7BD4A #4AD7BD

tetradic

#BD4AD7 #D7774A #64D74A #4AABD7

square

#BD4AD7 #D7774A #64D74A #4AABD7

split-complementary

#BD4AD7 #ABD74A #4AD777

monochromatic

#751E88 #A029BB #BD4AD7 #CF7CE2 #E2AEED

Accessibility & contrast

On white

4.10

#BD4AD7 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.12

#BD4AD7 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD7

5.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AD7	#FFFFFF	#000000	##000000
##BD4AD7	1.00	4.10	5.12	5.12
#FFFFFF	4.10	1.00	21.00	21.00
#000000	5.12	21.00	1.00	1.00
##000000	5.12	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#1A76DB

Deuteranopia (green-blind)

#5581D4

Tritanopia (blue-blind)

#BE638B

Achromatopsia (no color)

#7D7D7D

Design tokens & code

CSS

--color: #bd4ad7;
/* rgb */ color: rgb(189, 74, 215);
/* oklch */ color: oklch(61.9% 0.222 319.7);

Tailwind

colors: {
  custom: {
    50: '#d485e4',
    500: '#bd4ad7',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ad7;
$custom-light: #d485e4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ad7",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 215
  },
  "hsl": {
    "h": 288.936,
    "s": 63.801,
    "l": 56.667
  },
  "oklch": {
    "l": 0.61913,
    "c": 0.22238,
    "h": 319.7
  },
  "luminance": 0.20623
}

Semantic roles & 50–950 ramp

primary

#BD4AD7

secondary

#ACDBA2

accent

#E74160

background

#FDF8FE

surface

#FBF0FC

border

#D4CBD5

text

#150C16

muted

#837D84

Preview Lab

Preview with #BD4AD7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →