#BD4AD6#BD4AD6

#BD4AD6 is a mid, highly saturated purple. Relative luminance 0.206; OKLCH L 61.9% C 0.222 H 320.0°. Best body text is #000000 at 5.11:1 contrast (WCAG AA passes).

Color values

HEX#BD4AD6
RGBrgb(189, 74, 214)
HSLhsl(289, 63%, 56%)
HSVhsv(289, 65%, 84%)
CMYKcmyk(11.7%, 65.4%, 0%, 16.1%)
CIE-LABlab(52.48, 65.15, -50.94)
CIE-LCHlch(52.48, 82.70, 321.98°)
OKLaboklab(61.85% 0.1697 -0.1424)
OKLCHoklch(61.85% 0.222 320)
XYZxyz(35.5711, 20.5731, 65.7026)
Luminance0.2057 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4AD6 #63D64A
analogous
#774AD6 #BD4AD6 #D64AA9
triadic
#BD4AD6 #D6BD4A #4AD6BD
tetradic
#BD4AD6 #D6774A #63D64A #4AA9D6
square
#BD4AD6 #D6774A #63D64A #4AA9D6
split-complementary
#BD4AD6 #A9D64A #4AD677
monochromatic
#741F87 #9F2AB9 #BD4AD6 #CF7CE1 #E1AEED

Accessibility & contrast

On white

4.11
#BD4AD6 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.11
#BD4AD6 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD6
5.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4AD6#FFFFFF#000000##000000
##BD4AD61.004.115.115.11
#FFFFFF4.111.0021.0021.00
#0000005.1121.001.001.00
##0000005.1121.001.001.00

Color blindness preview

Protanopia (red-blind)
#1C75DA
Deuteranopia (green-blind)
#5681D3
Tritanopia (blue-blind)
#BE628A
Achromatopsia (no color)
#7D7D7D

Design tokens & code

CSS
--color: #bd4ad6;
/* rgb */ color: rgb(189, 74, 214);
/* oklch */ color: oklch(61.9% 0.222 320.0);
Tailwind
colors: {
  custom: {
    50: '#d485e3',
    500: '#bd4ad6',
    950: '#000000',
  },
}
SCSS
$custom: #bd4ad6;
$custom-light: #d485e3;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4ad6",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 214
  },
  "hsl": {
    "h": 289.286,
    "s": 63.063,
    "l": 56.471
  },
  "oklch": {
    "l": 0.61854,
    "c": 0.2215,
    "h": 320
  },
  "luminance": 0.20571
}

Semantic roles & 50–950 ramp

primary
#BD4AD6
secondary
#ABDBA1
accent
#E6425F
background
#FDF8FE
surface
#FBF0FC
border
#D4CBD5
text
#150C15
muted
#837D84

Preview Lab

Preview with #BD4AD6

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4AD6 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva