#BD4AD4#BD4AD4
#BD4AD4 is a mid, highly saturated purple. Relative luminance 0.205; OKLCH L 61.7% C 0.220 H 320.6°. Best body text is #000000 at 5.09:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4AD4 |
|---|---|
| RGB | rgb(189, 74, 212) |
| HSL | hsl(290, 62%, 56%) |
| HSV | hsv(290, 65%, 83%) |
| CMYK | cmyk(10.8%, 65.1%, 0%, 16.9%) |
| CIE-LAB | lab(52.37, 64.78, -49.98) |
| CIE-LCH | lch(52.37, 81.82, 322.35°) |
| OKLab | oklab(61.74% 0.1697 -0.1396) |
| OKLCH | oklch(61.74% 0.22 320.6) |
| XYZ | xyz(35.3173, 20.4716, 64.3657) |
| Luminance | 0.2047 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Mediumorchid
#BA55D3
ΔE00 1.93
Purple Pink
#D725DE
ΔE00 4.39
Pinkish Purple
#D648D7
ΔE00 4.63
Pinky Purple
#C94CBE
ΔE00 5.13
Purpley Pink
#C83CB9
ΔE00 5.58
Lightish Purple
#A552E6
ΔE00 5.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4AD4 #61D44A
analogous
#784AD4 #BD4AD4 #D44AA6
triadic
#BD4AD4 #D4BD4A #4AD4BD
tetradic
#BD4AD4 #D4784A #61D44A #4AA6D4
square
#BD4AD4 #D4784A #61D44A #4AA6D4
split-complementary
#BD4AD4 #A6D44A #4AD478
monochromatic
#731F84 #9F2BB6 #BD4AD4 #CF7BE0 #E1ADEB
Accessibility & contrast
On white
4.12
#BD4AD4 on #FFFFFF
AA ✗AA large ✓AAA ✗
On black
5.09
#BD4AD4 on #000000
AA ✓AA large ✓AAA ✗
Best text color
#000000 on #BD4AD4
5.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4AD4 | #FFFFFF | #000000 | ##000000 |
|---|---|---|---|---|
| ##BD4AD4 | 1.00 | 4.12 | 5.09 | 5.09 |
| #FFFFFF | 4.12 | 1.00 | 21.00 | 21.00 |
| #000000 | 5.09 | 21.00 | 1.00 | 1.00 |
| ##000000 | 5.09 | 21.00 | 1.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2075D8
Deuteranopia (green-blind)
#5781D1
Tritanopia (blue-blind)
#BE6289
Achromatopsia (no color)
#7D7D7D
Design tokens & code
CSS
--color: #bd4ad4; /* rgb */ color: rgb(189, 74, 212); /* oklch */ color: oklch(61.7% 0.220 320.6);
Tailwind
colors: {
custom: {
50: '#d485e2',
500: '#bd4ad4',
950: '#000000',
},
}SCSS
$custom: #bd4ad4; $custom-light: #d485e2; $custom-dark: #000000;
JSON
{
"hex": "#bd4ad4",
"rgb": {
"r": 189,
"g": 74,
"b": 212
},
"hsl": {
"h": 290,
"s": 61.607,
"l": 56.078
},
"oklch": {
"l": 0.61736,
"c": 0.21972,
"h": 320.6
},
"luminance": 0.2047
}Semantic roles & 50–950 ramp
primary
#BD4AD4
secondary
#AAD9A0
accent
#E5435E
background
#FDF8FD
surface
#FBF0FB
border
#D4CBD4
text
#150C15
muted
#837D83