#BD4AD3#BD4AD3

#BD4AD3 is a mid, highly saturated purple. Relative luminance 0.204; OKLCH L 61.7% C 0.219 H 320.9°. Best body text is #000000 at 5.08:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AD3
RGB	rgb(189, 74, 211)
HSL	hsl(290, 61%, 56%)
HSV	hsv(290, 65%, 83%)
CMYK	cmyk(10.4%, 64.9%, 0%, 17.3%)
CIE-LAB	lab(52.31, 64.59, -49.50)
CIE-LCH	lch(52.31, 81.38, 322.54°)
OKLab	oklab(61.68% 0.1697 -0.1382)
OKLCH	oklch(61.68% 0.219 320.9)
XYZ	xyz(35.1916, 20.4213, 63.7034)
Luminance	0.2042 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AD3 #60D34A

analogous

#784AD3 #BD4AD3 #D34AA4

triadic

#BD4AD3 #D3BD4A #4AD3BD

tetradic

#BD4AD3 #D3784A #60D34A #4AA4D3

square

#BD4AD3 #D3784A #60D34A #4AA4D3

split-complementary

#BD4AD3 #A4D34A #4AD378

monochromatic

#732083 #9E2CB4 #BD4AD3 #CF7BDF #E1ACEB

Accessibility & contrast

On white

4.13

#BD4AD3 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.08

#BD4AD3 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD3

5.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AD3	#FFFFFF	#000000	##000000
##BD4AD3	1.00	4.13	5.08	5.08
#FFFFFF	4.13	1.00	21.00	21.00
#000000	5.08	21.00	1.00	1.00
##000000	5.08	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2275D7

Deuteranopia (green-blind)

#5881D0

Tritanopia (blue-blind)

#BE6188

Achromatopsia (no color)

#7D7D7D

Design tokens & code

CSS

--color: #bd4ad3;
/* rgb */ color: rgb(189, 74, 211);
/* oklch */ color: oklch(61.7% 0.219 320.9);

Tailwind

colors: {
  custom: {
    50: '#d485e1',
    500: '#bd4ad3',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ad3;
$custom-light: #d485e1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ad3",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 211
  },
  "hsl": {
    "h": 290.365,
    "s": 60.889,
    "l": 55.882
  },
  "oklch": {
    "l": 0.61678,
    "c": 0.21884,
    "h": 320.9
  },
  "luminance": 0.2042
}

Semantic roles & 50–950 ramp

primary

#BD4AD3

secondary

#A9D9A0

accent

#E4445E

background

#FDF8FD

surface

#FBF0FB

border

#D4CBD4

text

#150C15

muted

#837D83

Preview Lab

Preview with #BD4AD3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →