#BD4AD2#BD4AD2

#BD4AD2 is a mid, highly saturated purple. Relative luminance 0.204; OKLCH L 61.6% C 0.218 H 321.1°. Best body text is #000000 at 5.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AD2
RGB	rgb(189, 74, 210)
HSL	hsl(291, 60%, 56%)
HSV	hsv(291, 65%, 82%)
CMYK	cmyk(10%, 64.8%, 0%, 17.6%)
CIE-LAB	lab(52.25, 64.41, -49.02)
CIE-LCH	lch(52.25, 80.94, 322.73°)
OKLab	oklab(61.62% 0.1697 -0.1368)
OKLCH	oklch(61.62% 0.218 321.1)
XYZ	xyz(35.0666, 20.3713, 63.0452)
Luminance	0.2037 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AD2 #5FD24A

analogous

#794AD2 #BD4AD2 #D24AA3

triadic

#BD4AD2 #D2BD4A #4AD2BD

tetradic

#BD4AD2 #D2794A #5FD24A #4AA3D2

square

#BD4AD2 #D2794A #5FD24A #4AA3D2

split-complementary

#BD4AD2 #A3D24A #4AD279

monochromatic

#722081 #9E2CB2 #BD4AD2 #CF7BDE #E1ACEA

Accessibility & contrast

On white

4.14

#BD4AD2 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.07

#BD4AD2 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD2

5.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AD2	#FFFFFF	#000000	##000000
##BD4AD2	1.00	4.14	5.07	5.07
#FFFFFF	4.14	1.00	21.00	21.00
#000000	5.07	21.00	1.00	1.00
##000000	5.07	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2474D6

Deuteranopia (green-blind)

#5981CF

Tritanopia (blue-blind)

#BF6188

Achromatopsia (no color)

#7D7D7D

Design tokens & code

CSS

--color: #bd4ad2;
/* rgb */ color: rgb(189, 74, 210);
/* oklch */ color: oklch(61.6% 0.218 321.1);

Tailwind

colors: {
  custom: {
    50: '#d485e0',
    500: '#bd4ad2',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ad2;
$custom-light: #d485e0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ad2",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 210
  },
  "hsl": {
    "h": 290.735,
    "s": 60.177,
    "l": 55.686
  },
  "oklch": {
    "l": 0.61619,
    "c": 0.21796,
    "h": 321.1
  },
  "luminance": 0.2037
}

Semantic roles & 50–950 ramp

primary

#BD4AD2

secondary

#A8D8A0

accent

#E3445D

background

#FDF8FD

surface

#FBF0FB

border

#D4CBD4

text

#150C15

muted

#837D83

Preview Lab

Preview with #BD4AD2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →