#BD4AD1#BD4AD1

#BD4AD1 is a mid, highly saturated purple. Relative luminance 0.203; OKLCH L 61.6% C 0.217 H 321.4°. Best body text is #000000 at 5.06:1 contrast (WCAG AA passes).

Color values

HEX#BD4AD1
RGBrgb(189, 74, 209)
HSLhsl(291, 59%, 55%)
HSVhsv(291, 65%, 82%)
CMYKcmyk(9.6%, 64.6%, 0%, 18%)
CIE-LABlab(52.20, 64.22, -48.53)
CIE-LCHlch(52.20, 80.50, 322.92°)
OKLaboklab(61.56% 0.1697 -0.1353)
OKLCHoklch(61.56% 0.217 321.4)
XYZxyz(34.9424, 20.3216, 62.3912)
Luminance0.2032 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4AD1 #5ED14A
analogous
#794AD1 #BD4AD1 #D14AA1
triadic
#BD4AD1 #D1BD4A #4AD1BD
tetradic
#BD4AD1 #D1794A #5ED14A #4AA1D1
square
#BD4AD1 #D1794A #5ED14A #4AA1D1
split-complementary
#BD4AD1 #A1D14A #4AD179
monochromatic
#722180 #9D2DB1 #BD4AD1 #CF7BDD #E1ACEA

Accessibility & contrast

On white

4.15
#BD4AD1 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.06
#BD4AD1 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD1
5.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4AD1#FFFFFF#000000##000000
##BD4AD11.004.155.065.06
#FFFFFF4.151.0021.0021.00
#0000005.0621.001.001.00
##0000005.0621.001.001.00

Color blindness preview

Protanopia (red-blind)
#2674D5
Deuteranopia (green-blind)
#5981CE
Tritanopia (blue-blind)
#BF6087
Achromatopsia (no color)
#7C7C7C

Design tokens & code

CSS
--color: #bd4ad1;
/* rgb */ color: rgb(189, 74, 209);
/* oklch */ color: oklch(61.6% 0.217 321.4);
Tailwind
colors: {
  custom: {
    50: '#d484e0',
    500: '#bd4ad1',
    950: '#000000',
  },
}
SCSS
$custom: #bd4ad1;
$custom-light: #d484e0;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4ad1",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 209
  },
  "hsl": {
    "h": 291.111,
    "s": 59.471,
    "l": 55.49
  },
  "oklch": {
    "l": 0.61561,
    "c": 0.21707,
    "h": 321.4
  },
  "luminance": 0.2032
}

Semantic roles & 50–950 ramp

primary
#BD4AD1
secondary
#A8D89F
accent
#E3455C
background
#FDF8FD
surface
#FBF0FB
border
#D4CBD4
text
#150C15
muted
#837D83

Preview Lab

Preview with #BD4AD1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4AD1 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva