#BD4AD1#BD4AD1

#BD4AD1 is a mid, highly saturated purple. Relative luminance 0.203; OKLCH L 61.6% C 0.217 H 321.4°. Best body text is #000000 at 5.06:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AD1
RGB	rgb(189, 74, 209)
HSL	hsl(291, 59%, 55%)
HSV	hsv(291, 65%, 82%)
CMYK	cmyk(9.6%, 64.6%, 0%, 18%)
CIE-LAB	lab(52.20, 64.22, -48.53)
CIE-LCH	lch(52.20, 80.50, 322.92°)
OKLab	oklab(61.56% 0.1697 -0.1353)
OKLCH	oklch(61.56% 0.217 321.4)
XYZ	xyz(34.9424, 20.3216, 62.3912)
Luminance	0.2032 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AD1 #5ED14A

analogous

#794AD1 #BD4AD1 #D14AA1

triadic

#BD4AD1 #D1BD4A #4AD1BD

tetradic

#BD4AD1 #D1794A #5ED14A #4AA1D1

square

#BD4AD1 #D1794A #5ED14A #4AA1D1

split-complementary

#BD4AD1 #A1D14A #4AD179

monochromatic

#722180 #9D2DB1 #BD4AD1 #CF7BDD #E1ACEA

Accessibility & contrast

On white

4.15

#BD4AD1 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.06

#BD4AD1 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD1

5.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AD1	#FFFFFF	#000000	##000000
##BD4AD1	1.00	4.15	5.06	5.06
#FFFFFF	4.15	1.00	21.00	21.00
#000000	5.06	21.00	1.00	1.00
##000000	5.06	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2674D5

Deuteranopia (green-blind)

#5981CE

Tritanopia (blue-blind)

#BF6087

Achromatopsia (no color)

#7C7C7C

Design tokens & code

CSS

--color: #bd4ad1;
/* rgb */ color: rgb(189, 74, 209);
/* oklch */ color: oklch(61.6% 0.217 321.4);

Tailwind

colors: {
  custom: {
    50: '#d484e0',
    500: '#bd4ad1',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ad1;
$custom-light: #d484e0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ad1",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 209
  },
  "hsl": {
    "h": 291.111,
    "s": 59.471,
    "l": 55.49
  },
  "oklch": {
    "l": 0.61561,
    "c": 0.21707,
    "h": 321.4
  },
  "luminance": 0.2032
}

Semantic roles & 50–950 ramp

primary

#BD4AD1

secondary

#A8D89F

accent

#E3455C

background

#FDF8FD

surface

#FBF0FB

border

#D4CBD4

text

#150C15

muted

#837D83

Preview Lab

Preview with #BD4AD1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →