#BD4AD0#BD4AD0

#BD4AD0 is a mid, highly saturated purple. Relative luminance 0.203; OKLCH L 61.5% C 0.216 H 321.7°. Best body text is #000000 at 5.05:1 contrast (WCAG AA passes).

Color values

HEX#BD4AD0
RGBrgb(189, 74, 208)
HSLhsl(291, 59%, 55%)
HSVhsv(291, 64%, 82%)
CMYKcmyk(9.1%, 64.4%, 0%, 18.4%)
CIE-LABlab(52.14, 64.04, -48.05)
CIE-LCHlch(52.14, 80.06, 323.12°)
OKLaboklab(61.5% 0.1697 -0.1339)
OKLCHoklch(61.5% 0.216 321.7)
XYZxyz(34.8190, 20.2722, 61.7412)
Luminance0.2027 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4AD0 #5DD04A
analogous
#7A4AD0 #BD4AD0 #D04AA0
triadic
#BD4AD0 #D0BD4A #4AD0BD
tetradic
#BD4AD0 #D07A4A #5DD04A #4AA0D0
square
#BD4AD0 #D07A4A #5DD04A #4AA0D0
split-complementary
#BD4AD0 #A0D04A #4AD07A
monochromatic
#71217F #9D2EAF #BD4AD0 #CF7BDD #E0ABE9

Accessibility & contrast

On white

4.16
#BD4AD0 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.05
#BD4AD0 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD0
5.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4AD0#FFFFFF#000000##000000
##BD4AD01.004.165.055.05
#FFFFFF4.161.0021.0021.00
#0000005.0521.001.001.00
##0000005.0521.001.001.00

Color blindness preview

Protanopia (red-blind)
#2774D4
Deuteranopia (green-blind)
#5A81CD
Tritanopia (blue-blind)
#BF6087
Achromatopsia (no color)
#7C7C7C

Design tokens & code

CSS
--color: #bd4ad0;
/* rgb */ color: rgb(189, 74, 208);
/* oklch */ color: oklch(61.5% 0.216 321.7);
Tailwind
colors: {
  custom: {
    50: '#d484df',
    500: '#bd4ad0',
    950: '#000000',
  },
}
SCSS
$custom: #bd4ad0;
$custom-light: #d484df;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4ad0",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 208
  },
  "hsl": {
    "h": 291.493,
    "s": 58.772,
    "l": 55.294
  },
  "oklch": {
    "l": 0.61504,
    "c": 0.2162,
    "h": 321.7
  },
  "luminance": 0.2027
}

Semantic roles & 50–950 ramp

primary
#BD4AD0
secondary
#A7D79F
accent
#E2465C
background
#FDF8FD
surface
#FBF0FB
border
#D4CBD4
text
#150C15
muted
#837D83

Preview Lab

Preview with #BD4AD0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4AD0 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva