#BD4AD0#BD4AD0

#BD4AD0 is a mid, highly saturated purple. Relative luminance 0.203; OKLCH L 61.5% C 0.216 H 321.7°. Best body text is #000000 at 5.05:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AD0
RGB	rgb(189, 74, 208)
HSL	hsl(291, 59%, 55%)
HSV	hsv(291, 64%, 82%)
CMYK	cmyk(9.1%, 64.4%, 0%, 18.4%)
CIE-LAB	lab(52.14, 64.04, -48.05)
CIE-LCH	lch(52.14, 80.06, 323.12°)
OKLab	oklab(61.5% 0.1697 -0.1339)
OKLCH	oklch(61.5% 0.216 321.7)
XYZ	xyz(34.8190, 20.2722, 61.7412)
Luminance	0.2027 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AD0 #5DD04A

analogous

#7A4AD0 #BD4AD0 #D04AA0

triadic

#BD4AD0 #D0BD4A #4AD0BD

tetradic

#BD4AD0 #D07A4A #5DD04A #4AA0D0

square

#BD4AD0 #D07A4A #5DD04A #4AA0D0

split-complementary

#BD4AD0 #A0D04A #4AD07A

monochromatic

#71217F #9D2EAF #BD4AD0 #CF7BDD #E0ABE9

Accessibility & contrast

On white

4.16

#BD4AD0 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.05

#BD4AD0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AD0

5.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AD0	#FFFFFF	#000000	##000000
##BD4AD0	1.00	4.16	5.05	5.05
#FFFFFF	4.16	1.00	21.00	21.00
#000000	5.05	21.00	1.00	1.00
##000000	5.05	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2774D4

Deuteranopia (green-blind)

#5A81CD

Tritanopia (blue-blind)

#BF6087

Achromatopsia (no color)

#7C7C7C

Design tokens & code

CSS

--color: #bd4ad0;
/* rgb */ color: rgb(189, 74, 208);
/* oklch */ color: oklch(61.5% 0.216 321.7);

Tailwind

colors: {
  custom: {
    50: '#d484df',
    500: '#bd4ad0',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ad0;
$custom-light: #d484df;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ad0",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 208
  },
  "hsl": {
    "h": 291.493,
    "s": 58.772,
    "l": 55.294
  },
  "oklch": {
    "l": 0.61504,
    "c": 0.2162,
    "h": 321.7
  },
  "luminance": 0.2027
}

Semantic roles & 50–950 ramp

primary

#BD4AD0

secondary

#A7D79F

accent

#E2465C

background

#FDF8FD

surface

#FBF0FB

border

#D4CBD4

text

#150C15

muted

#837D83

Preview Lab

Preview with #BD4AD0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →