#BD4AB4#BD4AB4

#BD4AB4 is a mid, vivid purple. Relative luminance 0.190; OKLCH L 60.0% C 0.192 H 330.9°. Best body text is #000000 at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AB4
RGB	rgb(189, 74, 180)
HSL	hsl(305, 47%, 52%)
HSV	hsv(305, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 4.8%, 25.9%)
CIE-LAB	lab(50.70, 59.13, -34.16)
CIE-LCH	lch(50.70, 68.29, 329.99°)
OKLab	oklab(59.99% 0.1681 -0.0937)
OKLCH	oklch(59.99% 0.192 330.9)
XYZ	xyz(31.6731, 19.0139, 45.1730)
Luminance	0.1901 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AB4 #4ABD53

analogous

#8D4ABD #BD4AB4 #BD4A7B

triadic

#BD4AB4 #B4BD4A #4AB4BD

tetradic

#BD4AB4 #BD8D4A #4ABD53 #4A7BBD

square

#BD4AB4 #BD8D4A #4ABD53 #4A7BBD

split-complementary

#BD4AB4 #7BBD4A #4ABD8D

monochromatic

#672662 #94368D #BD4AB4 #CD77C7 #DEA4D9

Accessibility & contrast

On white

4.37

#BD4AB4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.80

#BD4AB4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AB4

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AB4	#FFFFFF	#000000	##000000
##BD4AB4	1.00	4.37	4.80	4.80
#FFFFFF	4.37	1.00	21.00	21.00
#000000	4.80	21.00	1.00	1.00
##000000	4.80	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#436EB7

Deuteranopia (green-blind)

#697EB1

Tritanopia (blue-blind)

#C45578

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bd4ab4;
/* rgb */ color: rgb(189, 74, 180);
/* oklch */ color: oklch(60.0% 0.192 330.9);

Tailwind

colors: {
  custom: {
    50: '#d484cb',
    500: '#bd4ab4',
    950: '#000000',
  },
}

SCSS

$custom: #bd4ab4;
$custom-light: #d484cb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4ab4",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 180
  },
  "hsl": {
    "h": 304.696,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59992,
    "c": 0.19244,
    "h": 330.9
  },
  "luminance": 0.19012
}

Semantic roles & 50–950 ramp

primary

#BD4AB4

secondary

#98CB9C

accent

#D65C52

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4AB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →