#BD4AAF#BD4AAF

#BD4AAF is a mid, vivid purple. Relative luminance 0.188; OKLCH L 59.7% C 0.188 H 332.7°. Best body text is #000000 at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AAF
RGB	rgb(189, 74, 175)
HSL	hsl(307, 47%, 52%)
HSV	hsv(307, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 7.4%, 25.9%)
CIE-LAB	lab(50.47, 58.31, -31.61)
CIE-LCH	lch(50.47, 66.33, 331.54°)
OKLab	oklab(59.74% 0.1675 -0.0864)
OKLCH	oklch(59.74% 0.188 332.7)
XYZ	xyz(31.1729, 18.8138, 42.5387)
Luminance	0.1881 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AAF #4ABD58

analogous

#924ABD #BD4AAF #BD4A76

triadic

#BD4AAF #AFBD4A #4AAFBD

tetradic

#BD4AAF #BD924A #4ABD58 #4A76BD

square

#BD4AAF #BD924A #4ABD58 #4A76BD

split-complementary

#BD4AAF #76BD4A #4ABD92

monochromatic

#67265F #943688 #BD4AAF #CD77C3 #DEA4D7

Accessibility & contrast

On white

4.41

#BD4AAF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.76

#BD4AAF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AAF

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AAF	#FFFFFF	#000000	##000000
##BD4AAF	1.00	4.41	4.76	4.76
#FFFFFF	4.41	1.00	21.00	21.00
#000000	4.76	21.00	1.00	1.00
##000000	4.76	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#466EB2

Deuteranopia (green-blind)

#6B7EAC

Tritanopia (blue-blind)

#C55376

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4aaf;
/* rgb */ color: rgb(189, 74, 175);
/* oklch */ color: oklch(59.7% 0.188 332.7);

Tailwind

colors: {
  custom: {
    50: '#d484c7',
    500: '#bd4aaf',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aaf;
$custom-light: #d484c7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aaf",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 175
  },
  "hsl": {
    "h": 307.304,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59744,
    "c": 0.18845,
    "h": 332.7
  },
  "luminance": 0.18812
}

Semantic roles & 50–950 ramp

primary

#BD4AAF

secondary

#98CB9E

accent

#D66252

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4AAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →