#BD4AAC#BD4AAC

#BD4AAC is a mid, vivid purple. Relative luminance 0.187; OKLCH L 59.6% C 0.186 H 333.9°. Best body text is #000000 at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AAC
RGB	rgb(189, 74, 172)
HSL	hsl(309, 47%, 52%)
HSV	hsv(309, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 9%, 25.9%)
CIE-LAB	lab(50.33, 57.82, -30.06)
CIE-LCH	lch(50.33, 65.17, 332.53°)
OKLab	oklab(59.6% 0.1671 -0.082)
OKLCH	oklch(59.6% 0.186 333.9)
XYZ	xyz(30.8816, 18.6973, 41.0042)
Luminance	0.1870 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AAC #4ABD5B

analogous

#954ABD #BD4AAC #BD4A73

triadic

#BD4AAC #ACBD4A #4AACBD

tetradic

#BD4AAC #BD954A #4ABD5B #4A73BD

square

#BD4AAC #BD954A #4ABD5B #4A73BD

split-complementary

#BD4AAC #73BD4A #4ABD95

monochromatic

#67265D #943686 #BD4AAC #CD77C1 #DEA4D5

Accessibility & contrast

On white

4.43

#BD4AAC on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.74

#BD4AAC on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AAC

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AAC	#FFFFFF	#000000	##000000
##BD4AAC	1.00	4.43	4.74	4.74
#FFFFFF	4.43	1.00	21.00	21.00
#000000	4.74	21.00	1.00	1.00
##000000	4.74	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#486DAF

Deuteranopia (green-blind)

#6D7EA9

Tritanopia (blue-blind)

#C55274

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4aac;
/* rgb */ color: rgb(189, 74, 172);
/* oklch */ color: oklch(59.6% 0.186 333.9);

Tailwind

colors: {
  custom: {
    50: '#d483c5',
    500: '#bd4aac',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aac;
$custom-light: #d483c5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aac",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 172
  },
  "hsl": {
    "h": 308.87,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59599,
    "c": 0.18609,
    "h": 333.9
  },
  "luminance": 0.18695
}

Semantic roles & 50–950 ramp

primary

#BD4AAC

secondary

#98CBA0

accent

#D66552

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4AAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →