#BD4AAB#BD4AAB

#BD4AAB is a mid, vivid purple. Relative luminance 0.187; OKLCH L 59.6% C 0.185 H 334.3°. Best body text is #000000 at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AAB
RGB	rgb(189, 74, 171)
HSL	hsl(309, 47%, 52%)
HSV	hsv(309, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 9.5%, 25.9%)
CIE-LAB	lab(50.29, 57.66, -29.55)
CIE-LCH	lch(50.29, 64.79, 332.87°)
OKLab	oklab(59.55% 0.1669 -0.0805)
OKLCH	oklch(59.55% 0.185 334.3)
XYZ	xyz(30.7859, 18.6590, 40.5003)
Luminance	0.1866 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AAB #4ABD5C

analogous

#964ABD #BD4AAB #BD4A72

triadic

#BD4AAB #ABBD4A #4AABBD

tetradic

#BD4AAB #BD964A #4ABD5C #4A72BD

square

#BD4AAB #BD964A #4ABD5C #4A72BD

split-complementary

#BD4AAB #72BD4A #4ABD96

monochromatic

#67265D #943685 #BD4AAB #CD77C0 #DEA4D5

Accessibility & contrast

On white

4.44

#BD4AAB on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.73

#BD4AAB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AAB

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AAB	#FFFFFF	#000000	##000000
##BD4AAB	1.00	4.44	4.73	4.73
#FFFFFF	4.44	1.00	21.00	21.00
#000000	4.73	21.00	1.00	1.00
##000000	4.73	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#496DAE

Deuteranopia (green-blind)

#6D7EA8

Tritanopia (blue-blind)

#C55274

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd4aab;
/* rgb */ color: rgb(189, 74, 171);
/* oklch */ color: oklch(59.6% 0.185 334.3);

Tailwind

colors: {
  custom: {
    50: '#d483c4',
    500: '#bd4aab',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aab;
$custom-light: #d483c4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aab",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 171
  },
  "hsl": {
    "h": 309.391,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59551,
    "c": 0.18532,
    "h": 334.3
  },
  "luminance": 0.18657
}

Semantic roles & 50–950 ramp

primary

#BD4AAB

secondary

#98CBA0

accent

#D66652

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4AAB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →