#BD4AA8#BD4AA8

#BD4AA8 is a mid, vivid pink. Relative luminance 0.185; OKLCH L 59.4% C 0.183 H 335.4°. Best body text is #000000 at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AA8
RGB	rgb(189, 74, 168)
HSL	hsl(311, 47%, 52%)
HSV	hsv(311, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 11.1%, 25.9%)
CIE-LAB	lab(50.15, 57.19, -28.00)
CIE-LCH	lch(50.15, 63.67, 333.92°)
OKLab	oklab(59.41% 0.1665 -0.0761)
OKLCH	oklch(59.41% 0.183 335.4)
XYZ	xyz(30.5032, 18.5459, 39.0114)
Luminance	0.1854 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AA8 #4ABD5F

analogous

#994ABD #BD4AA8 #BD4A6F

triadic

#BD4AA8 #A8BD4A #4AA8BD

tetradic

#BD4AA8 #BD994A #4ABD5F #4A6FBD

square

#BD4AA8 #BD994A #4ABD5F #4A6FBD

split-complementary

#BD4AA8 #6FBD4A #4ABD99

monochromatic

#67265B #943683 #BD4AA8 #CD77BE #DEA4D3

Accessibility & contrast

On white

4.46

#BD4AA8 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.71

#BD4AA8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AA8

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AA8	#FFFFFF	#000000	##000000
##BD4AA8	1.00	4.46	4.71	4.71
#FFFFFF	4.46	1.00	21.00	21.00
#000000	4.71	21.00	1.00	1.00
##000000	4.71	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6CAB

Deuteranopia (green-blind)

#6E7EA5

Tritanopia (blue-blind)

#C65172

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd4aa8;
/* rgb */ color: rgb(189, 74, 168);
/* oklch */ color: oklch(59.4% 0.183 335.4);

Tailwind

colors: {
  custom: {
    50: '#d483c2',
    500: '#bd4aa8',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aa8;
$custom-light: #d483c2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aa8",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 168
  },
  "hsl": {
    "h": 310.957,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59409,
    "c": 0.18302,
    "h": 335.4
  },
  "luminance": 0.18544
}

Semantic roles & 50–950 ramp

primary

#BD4AA8

secondary

#98CBA1

accent

#D66A52

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4AA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →