#BD4AA4#BD4AA4

#BD4AA4 is a mid, vivid pink. Relative luminance 0.184; OKLCH L 59.2% C 0.180 H 337.1°. Best body text is #000000 at 4.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AA4
RGB	rgb(189, 74, 164)
HSL	hsl(313, 47%, 52%)
HSV	hsv(313, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 13.2%, 25.9%)
CIE-LAB	lab(49.98, 56.56, -25.91)
CIE-LCH	lch(49.98, 62.22, 335.39°)
OKLab	oklab(59.22% 0.1658 -0.0702)
OKLCH	oklch(59.22% 0.18 337.1)
XYZ	xyz(30.1363, 18.3992, 37.0789)
Luminance	0.1840 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AA4 #4ABD63

analogous

#9C4ABD #BD4AA4 #BD4A6B

triadic

#BD4AA4 #A4BD4A #4AA4BD

tetradic

#BD4AA4 #BD9C4A #4ABD63 #4A6BBD

square

#BD4AA4 #BD9C4A #4ABD63 #4A6BBD

split-complementary

#BD4AA4 #6BBD4A #4ABD9C

monochromatic

#672659 #94367F #BD4AA4 #CD77BB #DEA4D1

Accessibility & contrast

On white

4.49

#BD4AA4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.68

#BD4AA4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AA4

4.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AA4	#FFFFFF	#000000	##000000
##BD4AA4	1.00	4.49	4.68	4.68
#FFFFFF	4.49	1.00	21.00	21.00
#000000	4.68	21.00	1.00	1.00
##000000	4.68	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D6CA7

Deuteranopia (green-blind)

#707DA1

Tritanopia (blue-blind)

#C64F70

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd4aa4;
/* rgb */ color: rgb(189, 74, 164);
/* oklch */ color: oklch(59.2% 0.180 337.1);

Tailwind

colors: {
  custom: {
    50: '#d483bf',
    500: '#bd4aa4',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aa4;
$custom-light: #d483bf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aa4",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 164
  },
  "hsl": {
    "h": 313.043,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59223,
    "c": 0.18003,
    "h": 337.1
  },
  "luminance": 0.18397
}

Semantic roles & 50–950 ramp

primary

#BD4AA4

secondary

#98CBA3

accent

#D66E52

background

#FDF8FB

surface

#FAEFF7

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →