#BD4AA0#BD4AA0

#BD4AA0 is a mid, vivid pink. Relative luminance 0.183; OKLCH L 59.0% C 0.177 H 338.7°. Best body text is #000000 at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD4AA0
RGB	rgb(189, 74, 160)
HSL	hsl(315, 47%, 52%)
HSV	hsv(315, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 15.3%, 25.9%)
CIE-LAB	lab(49.81, 55.95, -23.81)
CIE-LCH	lch(49.81, 60.81, 336.95°)
OKLab	oklab(59.04% 0.1651 -0.0642)
OKLCH	oklch(59.04% 0.177 338.7)
XYZ	xyz(29.7807, 18.2569, 35.2064)
Luminance	0.1825 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4AA0 #4ABD67

analogous

#A14ABD #BD4AA0 #BD4A67

triadic

#BD4AA0 #A0BD4A #4AA0BD

tetradic

#BD4AA0 #BDA14A #4ABD67 #4A67BD

square

#BD4AA0 #BDA14A #4ABD67 #4A67BD

split-complementary

#BD4AA0 #67BD4A #4ABDA1

monochromatic

#672657 #94367C #BD4AA0 #CD77B8 #DEA4CF

Accessibility & contrast

On white

4.52

#BD4AA0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.65

#BD4AA0 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4AA0

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4AA0	#FFFFFF	#000000	##000000
##BD4AA0	1.00	4.52	4.65	4.65
#FFFFFF	4.52	1.00	21.00	21.00
#000000	4.65	21.00	1.00	1.00
##000000	4.65	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F6BA3

Deuteranopia (green-blind)

#717D9D

Tritanopia (blue-blind)

#C74E6E

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd4aa0;
/* rgb */ color: rgb(189, 74, 160);
/* oklch */ color: oklch(59.0% 0.177 338.7);

Tailwind

colors: {
  custom: {
    50: '#d483bc',
    500: '#bd4aa0',
    950: '#000000',
  },
}

SCSS

$custom: #bd4aa0;
$custom-light: #d483bc;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4aa0",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 160
  },
  "hsl": {
    "h": 315.13,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59042,
    "c": 0.17712,
    "h": 338.7
  },
  "luminance": 0.18254
}

Semantic roles & 50–950 ramp

primary

#BD4AA0

secondary

#98CBA5

accent

#D67352

background

#FDF8FB

surface

#FAEFF6

border

#D3CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD4AA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →