#BD4A9D#BD4A9D

#BD4A9D is a mid, vivid pink. Relative luminance 0.182; OKLCH L 58.9% C 0.175 H 340.0°. Best body text is #000000 at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD4A9D
RGB	rgb(189, 74, 157)
HSL	hsl(317, 47%, 52%)
HSV	hsv(317, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 16.9%, 25.9%)
CIE-LAB	lab(49.68, 55.50, -22.23)
CIE-LCH	lch(49.68, 59.79, 338.17°)
OKLab	oklab(58.91% 0.1645 -0.0598)
OKLCH	oklch(58.91% 0.175 340)
XYZ	xyz(29.5214, 18.1532, 33.8409)
Luminance	0.1815 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4A9D #4ABD6A

analogous

#A44ABD #BD4A9D #BD4A64

triadic

#BD4A9D #9DBD4A #4A9DBD

tetradic

#BD4A9D #BDA44A #4ABD6A #4A64BD

square

#BD4A9D #BDA44A #4ABD6A #4A64BD

split-complementary

#BD4A9D #64BD4A #4ABDA4

monochromatic

#672655 #94367A #BD4A9D #CD77B5 #DEA4CE

Accessibility & contrast

On white

4.54

#BD4A9D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.63

#BD4A9D on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4A9D

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4A9D	#FFFFFF	#000000	##000000
##BD4A9D	1.00	4.54	4.63	4.63
#FFFFFF	4.54	1.00	21.00	21.00
#000000	4.63	21.00	1.00	1.00
##000000	4.63	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#506AA0

Deuteranopia (green-blind)

#727D9A

Tritanopia (blue-blind)

#C74D6D

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd4a9d;
/* rgb */ color: rgb(189, 74, 157);
/* oklch */ color: oklch(58.9% 0.175 340.0);

Tailwind

colors: {
  custom: {
    50: '#d483ba',
    500: '#bd4a9d',
    950: '#000000',
  },
}

SCSS

$custom: #bd4a9d;
$custom-light: #d483ba;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4a9d",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 157
  },
  "hsl": {
    "h": 316.696,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.5891,
    "c": 0.175,
    "h": 340
  },
  "luminance": 0.18151
}

Semantic roles & 50–950 ramp

primary

#BD4A9D

secondary

#98CBA6

accent

#D67652

background

#FDF8FB

surface

#FAEFF6

border

#D3CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4A9D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →