#BD4A94#BD4A94

#BD4A94 is a mid, vivid pink. Relative luminance 0.179; OKLCH L 58.5% C 0.169 H 344.1°. Best body text is #FFFFFF at 4.59:1 contrast (WCAG AA passes).

Color values

HEX#BD4A94
RGBrgb(189, 74, 148)
HSLhsl(321, 47%, 52%)
HSVhsv(321, 61%, 74%)
CMYKcmyk(0%, 60.8%, 21.7%, 25.9%)
CIE-LABlab(49.32, 54.20, -17.43)
CIE-LCHlch(49.32, 56.93, 342.17°)
OKLaboklab(58.53% 0.1625 -0.0464)
OKLCHoklch(58.53% 0.169 344.1)
XYZxyz(28.7812, 17.8571, 29.9422)
Luminance0.1785 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4A94 #4ABD73
analogous
#AD4ABD #BD4A94 #BD4A5B
triadic
#BD4A94 #94BD4A #4A94BD
tetradic
#BD4A94 #BDAD4A #4ABD73 #4A5BBD
square
#BD4A94 #BDAD4A #4ABD73 #4A5BBD
split-complementary
#BD4A94 #5BBD4A #4ABDAD
monochromatic
#672650 #943672 #BD4A94 #CD77AF #DEA4C9

Accessibility & contrast

On white

4.59
#BD4A94 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.57
#BD4A94 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4A94
4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4A94#FFFFFF#000000##FFFFFF
##BD4A941.004.594.574.59
#FFFFFF4.591.0021.001.00
#0000004.5721.001.0021.00
##FFFFFF4.591.0021.001.00

Color blindness preview

Protanopia (red-blind)
#546996
Deuteranopia (green-blind)
#757C91
Tritanopia (blue-blind)
#C84A68
Achromatopsia (no color)
#757575

Design tokens & code

CSS
--color: #bd4a94;
/* rgb */ color: rgb(189, 74, 148);
/* oklch */ color: oklch(58.5% 0.169 344.1);
Tailwind
colors: {
  custom: {
    50: '#d483b3',
    500: '#bd4a94',
    950: '#000000',
  },
}
SCSS
$custom: #bd4a94;
$custom-light: #d483b3;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4a94",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 148
  },
  "hsl": {
    "h": 321.391,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.58527,
    "c": 0.16897,
    "h": 344.1
  },
  "luminance": 0.17854
}

Semantic roles & 50–950 ramp

primary
#BD4A94
secondary
#98CBAA
accent
#D68152
background
#FDF8FB
surface
#FAEFF6
border
#D3CAD0
text
#150B11
muted
#837C80

Preview Lab

Preview with #BD4A94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4A94 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva