#BD4A94#BD4A94

#BD4A94 is a mid, vivid pink. Relative luminance 0.179; OKLCH L 58.5% C 0.169 H 344.1°. Best body text is #FFFFFF at 4.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD4A94
RGB	rgb(189, 74, 148)
HSL	hsl(321, 47%, 52%)
HSV	hsv(321, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 21.7%, 25.9%)
CIE-LAB	lab(49.32, 54.20, -17.43)
CIE-LCH	lch(49.32, 56.93, 342.17°)
OKLab	oklab(58.53% 0.1625 -0.0464)
OKLCH	oklch(58.53% 0.169 344.1)
XYZ	xyz(28.7812, 17.8571, 29.9422)
Luminance	0.1785 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4A94 #4ABD73

analogous

#AD4ABD #BD4A94 #BD4A5B

triadic

#BD4A94 #94BD4A #4A94BD

tetradic

#BD4A94 #BDAD4A #4ABD73 #4A5BBD

square

#BD4A94 #BDAD4A #4ABD73 #4A5BBD

split-complementary

#BD4A94 #5BBD4A #4ABDAD

monochromatic

#672650 #943672 #BD4A94 #CD77AF #DEA4C9

Accessibility & contrast

On white

4.59

#BD4A94 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.57

#BD4A94 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4A94

4.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4A94	#FFFFFF	#000000	##FFFFFF
##BD4A94	1.00	4.59	4.57	4.59
#FFFFFF	4.59	1.00	21.00	1.00
#000000	4.57	21.00	1.00	21.00
##FFFFFF	4.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#546996

Deuteranopia (green-blind)

#757C91

Tritanopia (blue-blind)

#C84A68

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd4a94;
/* rgb */ color: rgb(189, 74, 148);
/* oklch */ color: oklch(58.5% 0.169 344.1);

Tailwind

colors: {
  custom: {
    50: '#d483b3',
    500: '#bd4a94',
    950: '#000000',
  },
}

SCSS

$custom: #bd4a94;
$custom-light: #d483b3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4a94",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 148
  },
  "hsl": {
    "h": 321.391,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.58527,
    "c": 0.16897,
    "h": 344.1
  },
  "luminance": 0.17854
}

Semantic roles & 50–950 ramp

primary

#BD4A94

secondary

#98CBAA

accent

#D68152

background

#FDF8FB

surface

#FAEFF6

border

#D3CAD0

text

#150B11

muted

#837C80

Preview Lab

Preview with #BD4A94

Body copy rendered with the generated semantic roles for this colour.

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