#BD4A8D#BD4A8D

#BD4A8D is a mid, vivid pink. Relative luminance 0.176; OKLCH L 58.2% C 0.165 H 347.4°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX#BD4A8D
RGBrgb(189, 74, 141)
HSLhsl(325, 47%, 52%)
HSVhsv(325, 61%, 74%)
CMYKcmyk(0%, 60.8%, 25.4%, 25.9%)
CIE-LABlab(49.06, 53.23, -13.65)
CIE-LCHlch(49.06, 54.95, 345.61°)
OKLaboklab(58.25% 0.1607 -0.0359)
OKLCHoklch(58.25% 0.165 347.4)
XYZxyz(28.2438, 17.6422, 27.1120)
Luminance0.1764 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4A8D #4ABD7A
analogous
#B34ABD #BD4A8D #BD4A54
triadic
#BD4A8D #8DBD4A #4A8DBD
tetradic
#BD4A8D #BDB34A #4ABD7A #4A54BD
square
#BD4A8D #BDB34A #4ABD7A #4A54BD
split-complementary
#BD4A8D #54BD4A #4ABDB3
monochromatic
#67264C #94366D #BD4A8D #CD77A9 #DEA4C5

Accessibility & contrast

On white

4.64
#BD4A8D on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.53
#BD4A8D on #000000
AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4A8D
4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4A8D#FFFFFF#000000##FFFFFF
##BD4A8D1.004.644.534.64
#FFFFFF4.641.0021.001.00
#0000004.5321.001.0021.00
##FFFFFF4.641.0021.001.00

Color blindness preview

Protanopia (red-blind)
#57688F
Deuteranopia (green-blind)
#777C8A
Tritanopia (blue-blind)
#C94765
Achromatopsia (no color)
#757575

Design tokens & code

CSS
--color: #bd4a8d;
/* rgb */ color: rgb(189, 74, 141);
/* oklch */ color: oklch(58.2% 0.165 347.4);
Tailwind
colors: {
  custom: {
    50: '#d483ae',
    500: '#bd4a8d',
    950: '#000000',
  },
}
SCSS
$custom: #bd4a8d;
$custom-light: #d483ae;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4a8d",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 141
  },
  "hsl": {
    "h": 325.043,
    "s": 46.559,
    "l": 51.569
  },
  "oklch": {
    "l": 0.58247,
    "c": 0.16469,
    "h": 347.4
  },
  "luminance": 0.17639
}

Semantic roles & 50–950 ramp

primary
#BD4A8D
secondary
#98CBAD
accent
#D68952
background
#FDF8FA
surface
#FBEFF4
border
#D4CACE
text
#150B10
muted
#837C7F

Preview Lab

Preview with #BD4A8D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4A8D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva