#BD4A49#BD4A49

#BD4A49 is a mid, vivid red. Relative luminance 0.162; OKLCH L 56.3% C 0.149 H 23.6°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#BD4A49
RGB	rgb(189, 74, 73)
HSL	hsl(1, 47%, 51%)
HSV	hsv(1, 61%, 74%)
CMYK	cmyk(0%, 60.8%, 61.4%, 25.9%)
CIE-LAB	lab(47.24, 46.24, 24.80)
CIE-LCH	lch(47.24, 52.47, 28.21°)
OKLab	oklab(56.29% 0.1365 0.0597)
OKLCH	oklch(56.29% 0.149 23.6)
XYZ	xyz(24.6399, 16.2006, 8.1316)
Luminance	0.1620 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4A49 #49BCBD

analogous

#BD4982 #BD4A49 #BD8449

triadic

#BD4A49 #49BD4A #4A49BD

tetradic

#BD4A49 #82BD49 #49BCBD #8449BD

square

#BD4A49 #82BD49 #49BCBD #8449BD

split-complementary

#BD4A49 #49BD84 #4982BD

monochromatic

#662625 #933635 #BD4A49 #CD7776 #DEA3A3

Accessibility & contrast

On white

4.95

#BD4A49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.24

#BD4A49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4A49

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4A49	#FFFFFF	#000000	##FFFFFF
##BD4A49	1.00	4.95	4.24	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.24	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#676148

Deuteranopia (green-blind)

#847946

Tritanopia (blue-blind)

#CF334B

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4a49;
/* rgb */ color: rgb(189, 74, 73);
/* oklch */ color: oklch(56.3% 0.149 23.6);

Tailwind

colors: {
  custom: {
    50: '#d7817b',
    500: '#bd4a49',
    950: '#000000',
  },
}

SCSS

$custom: #bd4a49;
$custom-light: #d7817b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4a49",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 73
  },
  "hsl": {
    "h": 0.517,
    "s": 46.774,
    "l": 51.373
  },
  "oklch": {
    "l": 0.56291,
    "c": 0.14899,
    "h": 23.6
  },
  "luminance": 0.16197
}

Semantic roles & 50–950 ramp

primary

#BD4A49

secondary

#97CACA

accent

#D5D651

background

#FEF8F7

surface

#FCEFEE

border

#D5CAC9

text

#160B09

muted

#847C7B

Preview Lab

Preview with #BD4A49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →