#BD4A40#BD4A40

#BD4A40 is a mid, vivid red. Relative luminance 0.161; OKLCH L 56.1% C 0.150 H 27.8°. Best body text is #FFFFFF at 4.98:1 contrast (WCAG AA passes).

Color values

HEX	#BD4A40
RGB	rgb(189, 74, 64)
HSL	hsl(5, 49%, 50%)
HSV	hsv(5, 66%, 74%)
CMYK	cmyk(0%, 60.8%, 66.1%, 25.9%)
CIE-LAB	lab(47.09, 45.67, 29.93)
CIE-LCH	lch(47.09, 54.60, 33.24°)
OKLab	oklab(56.14% 0.133 0.0703)
OKLCH	oklch(56.14% 0.15 27.8)
XYZ	xyz(24.3628, 16.0898, 6.6722)
Luminance	0.1609 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4A40 #40B3BD

analogous

#BD4075 #BD4A40 #BD8940

triadic

#BD4A40 #40BD4A #4A40BD

tetradic

#BD4A40 #75BD40 #40B3BD #8940BD

square

#BD4A40 #75BD40 #40B3BD #8940BD

split-complementary

#BD4A40 #40BD89 #4075BD

monochromatic

#622621 #8F3831 #BD4A40 #CD746D #DDA09A

Accessibility & contrast

On white

4.98

#BD4A40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#BD4A40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4A40

4.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4A40	#FFFFFF	#000000	##FFFFFF
##BD4A40	1.00	4.98	4.22	4.98
#FFFFFF	4.98	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#68603E

Deuteranopia (green-blind)

#85793D

Tritanopia (blue-blind)

#CF3248

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd4a40;
/* rgb */ color: rgb(189, 74, 64);
/* oklch */ color: oklch(56.1% 0.150 27.8);

Tailwind

colors: {
  custom: {
    50: '#d88175',
    500: '#bd4a40',
    950: '#000000',
  },
}

SCSS

$custom: #bd4a40;
$custom-light: #d88175;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4a40",
  "rgb": {
    "r": 189,
    "g": 74,
    "b": 64
  },
  "hsl": {
    "h": 4.8,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.56136,
    "c": 0.15043,
    "h": 27.8
  },
  "luminance": 0.16087
}

Semantic roles & 50–950 ramp

primary

#BD4A40

secondary

#90C4C9

accent

#CED94F

background

#FEF8F7

surface

#FCEFED

border

#D5CAC8

text

#160B08

muted

#847C7B

Preview Lab

Preview with #BD4A40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →