#BD4A39#BD4A39
#BD4A39 is a mid, vivid red. Relative luminance 0.160; OKLCH L 56.0% C 0.152 H 30.8°. Best body text is #FFFFFF at 5.00:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4A39 |
|---|---|
| RGB | rgb(189, 74, 57) |
| HSL | hsl(8, 54%, 48%) |
| HSV | hsv(8, 70%, 74%) |
| CMYK | cmyk(0%, 60.8%, 69.8%, 25.9%) |
| CIE-LAB | lab(46.99, 45.27, 33.84) |
| CIE-LCH | lch(46.99, 56.53, 36.78°) |
| OKLab | oklab(56.03% 0.1304 0.0778) |
| OKLCH | oklch(56.03% 0.152 30.8) |
| XYZ | xyz(24.1760, 16.0151, 5.6883) |
| Luminance | 0.1601 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 4.07
Dull Red
#BB3F3F
ΔE00 4.97
Dark Coral
#CF524E
ΔE00 6.28
Dark Salmon
#C85A53
ΔE00 6.51
Faded Red
#D3494E
ΔE00 7.38
Dusty Red
#B9484E
ΔE00 7.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4A39 #39ACBD
analogous
#BD396A #BD4A39 #BD8C39
triadic
#BD4A39 #39BD4A #4A39BD
tetradic
#BD4A39 #6ABD39 #39ACBD #8C39BD
square
#BD4A39 #6ABD39 #39ACBD #8C39BD
split-complementary
#BD4A39 #39BD8C #396ABD
monochromatic
#5F251D #8E382B #BD4A39 #D07163 #DE9C92
Accessibility & contrast
On white
5.00
#BD4A39 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.20
#BD4A39 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4A39
5.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4A39 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4A39 | 1.00 | 5.00 | 4.20 | 5.00 |
| #FFFFFF | 5.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#696037
Deuteranopia (green-blind)
#867936
Tritanopia (blue-blind)
#CF3047
Achromatopsia (no color)
#6F6F6F
Design tokens & code
CSS
--color: #bd4a39; /* rgb */ color: rgb(189, 74, 57); /* oklch */ color: oklch(56.0% 0.152 30.8);
Tailwind
colors: {
custom: {
50: '#d88170',
500: '#bd4a39',
950: '#000000',
},
}SCSS
$custom: #bd4a39; $custom-light: #d88170; $custom-dark: #000000;
JSON
{
"hex": "#bd4a39",
"rgb": {
"r": 189,
"g": 74,
"b": 57
},
"hsl": {
"h": 7.727,
"s": 53.659,
"l": 48.235
},
"oklch": {
"l": 0.5603,
"c": 0.15187,
"h": 30.8
},
"luminance": 0.16012
}Semantic roles & 50–950 ramp
primary
#BD4A39
secondary
#89C1C9
accent
#CADD4B
background
#FEF8F6
surface
#FCEFEC
border
#D5CAC7
text
#160B07
muted
#847C7A