#BD4A29#BD4A29
#BD4A29 is a mid, vivid red. Relative luminance 0.159; OKLCH L 55.8% C 0.156 H 36.5°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4A29 |
|---|---|
| RGB | rgb(189, 74, 41) |
| HSL | hsl(13, 64%, 45%) |
| HSV | hsv(13, 78%, 74%) |
| CMYK | cmyk(0%, 60.8%, 78.3%, 25.9%) |
| CIE-LAB | lab(46.82, 44.56, 42.34) |
| CIE-LCH | lch(46.82, 61.46, 43.54°) |
| OKLab | oklab(55.84% 0.1251 0.0926) |
| OKLCH | oklch(55.84% 0.156 36.5) |
| XYZ | xyz(23.8379, 15.8798, 3.9073) |
| Luminance | 0.1588 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.50
Brick Orange
#C14A09
ΔE00 5.65
Rusty Red
#AF2F0D
ΔE00 6.72
Sienna
#A0522D
ΔE00 6.80
Rust (survey)
#A83C09
ΔE00 6.97
Burnt Sienna
#B04E0F
ΔE00 7.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4A29 #299CBD
analogous
#BD2952 #BD4A29 #BD9429
triadic
#BD4A29 #29BD4A #4A29BD
tetradic
#BD4A29 #52BD29 #299CBD #9429BD
square
#BD4A29 #52BD29 #299CBD #9429BD
split-complementary
#BD4A29 #29BD94 #2952BD
monochromatic
#582313 #8B361E #BD4A29 #D86B4B #E3947D
Accessibility & contrast
On white
5.03
#BD4A29 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.18
#BD4A29 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4A29
5.03:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4A29 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4A29 | 1.00 | 5.03 | 4.18 | 5.03 |
| #FFFFFF | 5.03 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.18 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.03 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#6A5F24
Deuteranopia (green-blind)
#877925
Tritanopia (blue-blind)
#D02E43
Achromatopsia (no color)
#6F6F6F
Design tokens & code
CSS
--color: #bd4a29; /* rgb */ color: rgb(189, 74, 41); /* oklch */ color: oklch(55.8% 0.156 36.5);
Tailwind
colors: {
custom: {
50: '#d98165',
500: '#bd4a29',
950: '#000000',
},
}SCSS
$custom: #bd4a29; $custom-light: #d98165; $custom-dark: #000000;
JSON
{
"hex": "#bd4a29",
"rgb": {
"r": 189,
"g": 74,
"b": 41
},
"hsl": {
"h": 13.378,
"s": 64.348,
"l": 45.098
},
"oklch": {
"l": 0.55839,
"c": 0.15567,
"h": 36.5
},
"luminance": 0.15876
}Semantic roles & 50–950 ramp
primary
#BD4A29
secondary
#77B8CB
accent
#C2E740
background
#FEF8F6
surface
#FDEFEB
border
#D5CAC6
text
#160B06
muted
#847C7A