#BD49C7#BD49C7

#BD49C7 is a mid, highly saturated purple. Relative luminance 0.197; OKLCH L 60.9% C 0.210 H 324.5°. Best body text is #000000 at 4.94:1 contrast (WCAG AA passes).

Color values

HEX#BD49C7
RGBrgb(189, 73, 199)
HSLhsl(295, 53%, 53%)
HSVhsv(295, 63%, 78%)
CMYKcmyk(5%, 63.3%, 0%, 22%)
CIE-LABlab(51.51, 62.83, -43.90)
CIE-LCHlch(51.51, 76.65, 325.06°)
OKLaboklab(60.89% 0.1707 -0.1218)
OKLCHoklch(60.89% 0.21 324.5)
XYZxyz(33.6768, 19.7094, 56.0522)
Luminance0.1971 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD49C7 #53C749
analogous
#7E49C7 #BD49C7 #C74992
triadic
#BD49C7 #C7BD49 #49C7BD
tetradic
#BD49C7 #C77E49 #53C749 #4992C7
square
#BD49C7 #C77E49 #53C749 #4992C7
split-complementary
#BD49C7 #92C749 #49C77E
monochromatic
#6C2372 #9832A1 #BD49C7 #CE78D5 #DFA7E4

Accessibility & contrast

On white

4.25
#BD49C7 on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

4.94
#BD49C7 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD49C7
4.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD49C7#FFFFFF#000000##000000
##BD49C71.004.254.944.94
#FFFFFF4.251.0021.0021.00
#0000004.9421.001.001.00
##0000004.9421.001.001.00

Color blindness preview

Protanopia (red-blind)
#3172CB
Deuteranopia (green-blind)
#5F80C4
Tritanopia (blue-blind)
#C15C82
Achromatopsia (no color)
#7B7B7B

Design tokens & code

CSS
--color: #bd49c7;
/* rgb */ color: rgb(189, 73, 199);
/* oklch */ color: oklch(60.9% 0.210 324.5);
Tailwind
colors: {
  custom: {
    50: '#d484d8',
    500: '#bd49c7',
    950: '#000000',
  },
}
SCSS
$custom: #bd49c7;
$custom-light: #d484d8;
$custom-dark: #000000;
JSON
{
  "hex": "#bd49c7",
  "rgb": {
    "r": 189,
    "g": 73,
    "b": 199
  },
  "hsl": {
    "h": 295.238,
    "s": 52.941,
    "l": 53.333
  },
  "oklch": {
    "l": 0.60886,
    "c": 0.2097,
    "h": 324.5
  },
  "luminance": 0.19707
}

Semantic roles & 50–950 ramp

primary
#BD49C7
secondary
#9FD19B
accent
#DC4B57
background
#FDF8FD
surface
#FAF0FA
border
#D3CBD3
text
#150B14
muted
#837C83

Preview Lab

Preview with #BD49C7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD49C7 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva